Business Unit Lead, Commerce

About Shine

Shine is the financial copilot for entrepreneurs and small business owners.

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants. Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe. We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive. If this sounds like somewhere you want to grow, we'd love to hear from you.

Denmark, Revenue team at Shine

At Shine, we help small businesses run and grow through smarter software, better financial tools and strong commercial execution. As we expand our Commerce business in Denmark, we are looking for a Business Unit Lead for Commerce to own and grow this category locally.

The Commerce business unit covers payment solutions, POS devices, e-commerce accounting and adjacent commerce services. In this role, you will own all relevant metrics for Commerce, including activity, revenue, activation, payment volume, merchant adoption, retention, cross-sell and partner-led growth for the business unit in Denmark and work closely with Product, Sales, Marketing, CRM, Customer Service and Finance to scale the category.

This is a commercial ownership role for someone with strong knowledge of payments and commerce, who can combine strategy, cross-functional leadership and hands-on execution to turn opportunities into growth.

📍 Job located in Denmark, Copenhagen with in office policy and possibility for remote working days.

What You'll Be Doing

Own the Commerce business unit in Denmark

• Own the commercial development of Shine’s Commerce business unit in Denmark
• Be responsible for business unit activity, revenue, performance and growth across the full Commerce category
• Define priorities, growth initiatives and commercial opportunities to scale the business unit
• Act as the main commercial owner of the business unit across all local functions and touchpoints
• Build the business unit roadmap together with Product, Sales and other relevant stakeholders
• Drive the Shine Flywheel: Leverage first-party synergies with Shine-owned accounting software like Billy, Salary and Storebuddy to accelerate net-new user acquisition through high-conversion cross-sell campaigns. The goal is not only to lower Customer Acquisition Costs (CAC) but also to drastically increase ecosystem stickiness.

Drive growth across the full funnel

• Own local go-to-market execution for the Commerce category across acquisition, activation, retention and expansion
• Identify and drive initiatives across sales, partnerships, marketing, CRM, website, content and customer journeys
• Improve how Shine positions, markets and sells Commerce-related solutions in Denmark
• Create and ensure that all relevant customer-facing touchpoints are aligned and support business unit growth
• Help launch new products, features, bundles or commercial initiatives relevant to the Commerce business

Work closely with Product and Sales

• Partner closely with product owner to ensure the business unit roadmap reflects local market needs and commercial opportunities
• Manage and closely collaborate with BU sales manager to improve how Commerce solutions are sold, positioned and adopted by customers
• Translate customer, partner and market feedback into clear priorities for Product and sales teams

Own business performance and reporting

• Own business unit KPIs, reporting, forecasting and performance for Commerce in Denmark
• Track and report on key KPIs such as customer growth, Stack Attachment Rate, ARPU Expansion, TPV Growth, LTV Improvement and overall revenue and business performance.
• Monitor business unit performance and proactively own actions to improve results
• Build visibility on opportunities, risks and performance trends for the Commerce business
• Work closely with Finance and leadership on budgeting, forecasting and commercial planning for the business unit

Shape the local Business Unit strategy

• Bring strong market and category understanding within payments, POS and commerce solutions
• Stay close to competitors, customer needs, partner opportunities and market developments in the Commerce space
• Help define Shine’s local strategy and category direction within Commerce
• Ensure Shine has a clear commercial point of view on where to play and how to win in this category

What You Bring

• Strong experience from payments, commerce, POS, e-commerce, fintech or SMB solutions
• In-depth understanding of commerce landscape covering payment gateways, acquiring, payment terminals, Point of Sales systems, popular payment methods (MobilePay, Apple Pay/Google Pay), conversion rates, transaction volume, take rate, churn, fraud/risk/compliance and merchant onboarding
• Experience owning and scaling a commercial area, category, product line or business unit with revenue responsibility
• Someone who combines strategic thinking, commercial mindset and hands-on execution on a day-to-day basis.
• Experience working cross-functionally with Product, Sales, Marketing, CRM and/or Customer Success
• Strong analytical skills and confidence working with revenue reporting, business performance and forecasting
• Ability to manage multiple stakeholders and drive initiatives across teams
• Comfortable switching between strategic thinking and hands-on execution
• Proven success in creating strategic and high-value partnerships within industry
• A builder who enjoys creating scalable customer journeys and automated solutions that drives growth.
• A data-driven problem solver who is passionate about improving customer experience and business performance.
• Structured approach to experimentation, QA, documentation, and performance analysis
• A person who takes ownership, works independently, and consistently follows through on commitments.
• Someone motivated by creating measurable impact on activation, retention, expansion, and customer lifetime value.
• Experience with CRM tools like Braze & Hubspot is not mandatory but a bonus

After 6 months, you have

• You have clear ownership of Shine’s Commerce business unit in Denmark
• There is a clear business unit plan with priorities, initiatives and commercial for each product within business unit (Shine Pay, Shine PoS and potential E-commerce solution)
• Commerce performance, activity and revenue reporting are structured and visible
• Key growth initiatives are running across Product, Sales and Marketing to support the unit tailored to ICPs and segment for each product
• Merged legacy brands (Storebuddy & Transpayrent) into a Shine Commerce BU with a coherent packaging, positioning, pricing, onboarding and sales enablement.
• Shine has a clearer and stronger commercial position in the Commerce space in Denmark
• The business unit has a dedicated owner pushing revenue, execution and cross-functional progress forward

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ A 30' first call with Recruiting Partner to get to know you better and share more about Shine.

2️⃣ A 45' interview with Hiring Manager to discuss your past experiences and the role we are offering.

3️⃣ A 45' business case presentation to highlight your skills and give you a hands-on feel for the role, followed up by a personality assessment.

4️⃣ A30' meeting with a Senior Leader.