Commercial Manager, Leisure

Job information

General information

Reference

2026-1547

Department

Standard

Job description

Job type

CEO Area - BU: B-t-C Passengers

Job title / headline

Commercial Manager, Leisure

Introduction

Do you want to help shape the commercial direction for Scandlines’ Leisure business and create stronger reasons for customers to actively choose the ferry?

We are looking for a Commercial Manager, Leisure for BtC Passengers, who can combine a strong commercial understanding with customer insight, campaign thinking and data-driven performance management. You will play a central role in driving profitable growth and developing attractive customer experiences across our markets.

Job description

As Commercial Manager, Leisure you drive the commercial development of the Leisure business and translate customer insights, market understanding, pricing, campaigns, ticket portfolio, partnerships and performance data into concrete initiatives that encourage more customers to actively choose Scandlines.

You unite the strands between product, marketing, eCom, partner management, insights, S&OP and other relevant functions and ensure that strategic ambitions are translated into concrete, measurable commercial initiatives. The role reports to Director of Car Sales.

Responsibilities

• Drive Leisure roadmap, commercial strategy and prioritizations across Rødby–Puttgarden and Gedser–Rostock.
• Have commercial responsibility for Leisure ticket portfolio, ticket rules, product logic and Go-To-Market in close collaboration with Product Management and Commercial Operations.
• Prepare clear marketing briefs and ensure close collaboration with marketing, eCom, brand and performance marketing.
• Develop campaigns and commercial initiatives that balance volume, price, yield, route mix, ticket mix and perceived customer value.
• Translate customer insights, NPS, personas, brand tracking, market data and competitive landscape into commercial decisions.
• Develop and follow up on business cases, campaigns, seasons and larger commercial initiatives.
• Collaborate with partner management on destinations, traffic-generating partners and relevant B2C collaborations.
• Support revenue management together with Head of Commercial Management, FP&A and other relevant roles.
• Ensure that commercial priorities are customer-centric and create clear reasons-to-choose for Scandlines.

Professional competences

We envision that you

• Have solid commercial experience from a B2C business where customer choice, price, marketing and performance are closely linked.
• Have experience translating strategy, analysis and market insights into concrete products, campaigns and commercial decisions.
• Work confidently with data, KPIs, business cases and performance tracking.
• Understands pricing, yield, conversion, product-/ticket mix and Go-To-Market.
• Can prepare sharp commercial and marketing briefs and work effectively with cross-functional stakeholders.
• Ideally have experience from travel, tourism, transport, retail, e-commerce, leisure, subscription business or other consumer-focused commercial context. Industry background is not decisive.
• Has strong business understanding and the ability to translate insights into the interplay between commercial decisions, product development and customer experience into value-creating solutions.

Personal competences

You are commercially curious and customer-oriented and thrive both on setting direction and making things happen in practice. You work in a structured and analytical way, but can also see opportunities and translate them into action.

You drive progress through collaboration and the ability to navigate an organization with many disciplines and stakeholders. You communicate clearly, challenge constructively and naturally take ownership of your deliverables. At the same time you have a holistic view and can balance customer value with commercial goals.

Application deadline

31-10-2026

Further information

Further information

We offer

We offer an exciting and challenging role in a dynamic and international organization with high ambitions. You will be part of a strong digital and commercial environment with engaged colleagues in an informal working culture.

The workplace is at our Copenhagen office (Havneholmen), with visits to our ferries and ports from time to time.

We offer a competitive salary based on your qualifications and a range of attractive employee benefits, including a pension scheme, health insurance, canteen, special holidays and various discount agreements.

How to apply

Send your application and CV as soon as possible and no later than 31 October 2026. We process applications on an ongoing basis.

Job location

Job location

Denmark, Copenhagen

Candidate criteria

Education

Higher education (long-cycle)

Min. experience in similar role

5-10 years