Content Strategist Student Worker

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• Management Level

Support

• Job ID:

0000037713

• Category

Administration & Facilities

• Location

Billund, Denmark

Job Description

Help shape digital storytelling as a Content Strategist Student Worker, managing content updates, tracking trends, and collaborating across teams to create engaging experiences for fans worldwide!

Core Responsibilities

• Keep Teams in the Loop – Help manage editorial calendars and internal content toolboxes, making sure teams are always up to date on upcoming content, key updates, and releases across our digital platforms.
• Support LEGO.com and LEGO Ideas – Assist with content updates, management, and optimisation for LEGO.com and the LEGO Ideas platform, ensuring a smooth and engaging experience for all users.
• Spot Trends and Share Insights – Track and analyse content performance data, identifying key trends and sharing insights that help shape future content strategies.
• Help Plan and Shape Content – Contribute to content planning and strategy, ensuring our digital experiences connect with audiences in meaningful ways and support wider business goals.
• Work Across Teams – Collaborate with editorial, marketing, and digital teams to make sure all content is on-brand, engaging, and adds real value for LEGO fans worldwide.

Play your part in our team succeeding

The Editorial and Content team is responsible for crafting, running, and marketing experiences that inspire LEGO fans of all ages across every touchpoint. This role focuses on Parents and Adult builders, creating engaging digital experiences that rekindle creativity, support mindful building, and help families learn through play. LEGO isn’t just for kids – it’s a lifelong source of joy, connection, and discovery.

These experiences are a vital part of the broader Digital Ecosystem, which seamlessly connects all digital LEGO interactions to deepen engagement and enhance lifetime value. With a strong and evolving portfolio, we aim to be at the forefront of digital experiences for adults, ensuring LEGO continues to spark imagination and creativity across generations.

Do you have what it takes?

Study in Marketing, Communications, Digital Media, Journalism, Business, or a related field. Interest in content strategy, content management, data & analytics, digital marketing, or brand storytelling. Experience with data analysis, trend reporting, or content management systems is a plus.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.