DIGITAL MARKETING & E-COMMERCE SPECIALIST Zeppelin - Esbjerg

DIGITAL MARKETING & E-COMMERCE SPECIALIST

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Do you want to help build Zeppelin Power Systems' digital marketing and e-commerce set-up and gain real ownership of its further development?

At Zeppelin Power Systems you will have a central role in developing the company's digital presence. You will be part of a small marketing team in Esbjerg and have a clear responsibility for e-commerce and digital platforms in an organization where the marketing area is under development.

The special thing about the role is that you are not brought in merely to run a finished setup, but to have the opportunity to help shape it. One of the first major tasks is to contribute to the final development of Zeppelin Power Systems' new webshop and subsequently be involved in driving and further developing it. The webshop should make products and stock status visible and generate qualified customer inquiries for sales, while the company's website should strengthen the digital customer experience and attract relevant B2B customers.

The role sits at the crossroads of marketing, technology, data and business. You work with the entire digital customer journey – from platforms and content to lead management, marketing automation and analysis of user behavior. The crucial thing is that you can see the connections and translate data and digital opportunities into concrete improvements.

You have a broad contact surface and work closely with sales and other internal stakeholders as well as Zeppelin Power Systems' developers, international organization and external online agencies. SEO and paid media are primarily handled by the agency, so you don't need to be a specialist in all digital disciplines. On the other hand, you should understand them and be able to ensure that activities, platforms, data and sales work together.

Your primary areas of responsibility include, among other things

• Develop, finalize and continuously optimize Zeppelin Power Systems' new webshop
• Drive and further develop the website and CMS with a focus on content, user experience and lead generation
• Develop digital customer journeys, lead management and marketing automation
• Work with newsletters, lead scoring and automated communication flows
• Analyse performance, user behavior and data and translate insights into concrete improvements
• Create alignment between digital marketing activities, data, leads and sales follow-up
• Develop and optimize digital processes and workflows
• Drive and coordinate digital projects across internal and external partners.

Your profile

We imagine that you

• Have about 3-5 years of experience with digital marketing and e-commerce and have previously worked with or been responsible for a webshop
• Have experience with digital platforms/CMS and a good understanding of the digital customer journey
• Are used to working data-driven and can translate performance and user behavior into concrete initiatives
• Have an understanding of lead management, marketing automation and the interplay between marketing and sales
• Have worked with Google Analytics as well as ERP/CRM systems such as Microsoft Dynamics 365 or similar
• Have an understanding of SEO, paid media and social media, without necessarily being a hands-on specialist yourself
• Communicate confidently in Danish and English.

B2B experience and knowledge of technical products are an advantage but not a prerequisite. The most important is your digital marketing professionalism, your business understanding and your ability to take ownership and create momentum.

You are curious about data, systems and digital possibilities and motivated by building something up and making it better. You work independently and in a structured way, take initiative and do not need a complete playbook to move forward. At the same time you have the patience for development processes where integrations, systems and international approvals require persistent follow-up.

You are offered

You are offered a role with a great opportunity to shape Zeppelin Power Systems' digital development and take real responsibility for an area of high priority in the organization. You will have the opportunity to be involved from the construction of the new webshop to the development of a more coherent and data-driven digital setup, where marketing can increasingly document traffic, leads, user behavior and commercial impact.

You will also be part of Zeppelin Danmark – an international group and the Danish Caterpillar dealer – with strong technical competencies, established market positions and close relationships with customers in, among others, the maritime sector and industry.

The position is located in Esbjerg.

For further information about Zeppelin Power Systems and the position you are welcome to contact Kompetent A/S via Partner Louise Andersen at phone 2060 2350 or email [email protected].

Location

Zeppelin - Esbjerg

Contact Louise Andersen Partner

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