Digital Planner

Digital Planner

Main Office

Closing date

28.10.2026

Job number

160738

Digital Planner for Coop Danmark

Be part of planning and developing digital campaigns for some of Denmark's strongest retail brands.

Do you want to set the direction for our digital campaigns?

At Coop Danmark we are looking for a digital planner who can translate campaign briefs, business goals and insights into sharp digital media plans. You will become a central part of Performance Marketing, where we work with campaigns for, among others, SuperBrugsen, Kvickly, 365discount, Brugsen and Coops own brands.

You will play a role at the intersection of campaign planning, data and creative execution. Together with our channel specialists you ensure that budgets, target audiences, formats and channel choices work together – and that we continuously learn and optimize across campaigns.

About the role

You will be responsible for the digital planning on selected campaigns. This means you go from brief to a clear recommendation and create direction for execution together with the specialists in the team. You will not act as a purchaser yourself, but you must be able to challenge, qualify and gather the professional input into a strong, coherent plan.

Your tasks will include

• Translate campaign briefs and business goals into digital media plans
• Allocate briefed budgets across relevant media groups and channels based on target audience, campaign goal and expected effect
• Have a clear stance on channel choice, target audiences, creative formats and campaign structure
• Work closely with the team’s specialists in paid social, programmatic, YouTube, search and native
• Maintain ongoing dialogue about performance and translate learnings into concrete optimizations during campaigns
• Contribute to evaluations, recommendations and development of our flowcharts and campaign processes
• Be a close sparring partner with our media agency, contributing to strategic planning and handling offline bookings
• Collaborate with internal project managers, chains, own brands and other relevant stakeholders.

You will be part of Performance Marketing

Performance Marketing is Coop's digital specialist environment. Here sit experts who work hands-on with media buying, programmatic, social, YouTube, search, SEO and analysis. In the role you will gain a large professional network and the opportunity to influence how Coop works with digital campaigns across chains, seasons and campaign types.

We imagine you

• Have experience with digital media planning or digital strategy – preferably from an agency, advertiser or similar environment
• Understand the interplay between channels such as paid social, programmatic, video/YouTube, search and native
• Can work confidently with budgets, target audiences and performance data and translate them into clear priorities
• Are structured and good at creating overview in many simultaneous campaigns and stakeholders
• Have knowledge of or experience with sales modeling.
• Communicate clearly – both when you need to create shared direction internally and spar with agency and partners.

We offer

• A central role with great influence on the digital campaign planning for some of Denmark's best-known retail brands
• A strong specialist environment where sparring, professionalism and a desire to develop are a natural part of everyday life
• Opportunity to work with both data-driven performance and creative digital communication
• Opportunities to influence channel choice yourself, test new solutions and translate ideas into concrete campaigns
• An informal everyday with high pace, short decision paths and close collaboration across Coop.

Practical

Work location: Coop's head office in Albertslund. Start: As soon as possible or by agreement.

Send your CV and a motivated application via our job portal. We will call for interviews on an ongoing basis and close the posting when the right candidate is found.

At Coop we work from clear narratives about quality, responsibility and community. This means we take responsibility for our decisions, work together across departments to achieve the best results, and we believe that quality arises when we share knowledge, lift as one and take joint responsibility.

Coop is one of Denmark's leading suppliers of groceries. We operate the chains SuperBrugsen, Kvickly, Brugsen and 365discount. We are around 40,000 employees and together with the consumer cooperatives have a total turnover of more than DKK 40 billion in our approximately 900 stores across Denmark. Therefore there are many opportunities for both new tasks and education and not least internal job changes within Coop. We are owned by our 2 million members and the member-owned energy company OK.

We strive to create an inclusive and diverse environment, and we actively seek qualified candidates regardless of gender, gender identity, sexual orientation, ethnicity, religion, disability or age. For us it is about lifting together and creating frameworks where there is room for difference, professionalism, and quality in what we deliver – with a shared responsibility for each other, for society and for the future.

Additionally we want to create equal opportunities for all and ensure an efficient and fair recruitment process. It is therefore up to you whether you wish to attach a cover letter and a photo.

Overview of information

Apply now

Job number

160738

Job definition

Marketing

Job type

Full-time

Region

Region Copenhagen

Company

Coop Danmark A/S (DK26259495)