Head of Department, Marketing

Peberlyk (Aabenraa)

Head of Marketing

Do you want to lead the marketing efforts in one of Denmark's largest banks and help build a strong brand with both national reach and local presence?

APPLY FOR THE JOB

AL Sydbank is in the midst of an exciting and extensive transformation process, where three banks have merged into one of Denmark's largest banks. The aim is to create a bank that combines national reach with local presence and a strong business with social responsibility.

As part of strengthening market development, AL Sydbank seeks an experienced, strategic and commercially strong Head of Marketing who can lead Marketing and help build the bank's brand, strengthen awareness and support the customer-facing units in Denmark's new large bank.

With reference to the Area Director for Reputation & Impact, the new Head of Marketing will become part of the leadership team. The role entails a high degree of autonomy and will navigate all organizational layers, including the executive management and the board.

As Head of Marketing you will have overall responsibility for setting the strategic direction of the bank's marketing efforts and for translating the brand ambition into concrete initiatives that strengthen awareness, relevance and commercial impact across customer segments and channels. You will lead the bank's marketing staff and play a central role in developing and driving a coherent marketing and brand strategy that both supports the merger's business goals, the local anchoring and the desire to position AL Sydbank as a strong, clear and responsible large bank in the market.

Marketing covers a wide range of tasks including events, sponsorships, campaigns, branding and digital channels. You must therefore be able to embrace the classic marketing disciplines while bringing a strong business understanding into play. This includes navigating both B2C and B2B marketing and understanding the bank's different target groups and business areas. At the same time, you must be able to manage budgets and external agencies as well as operate confidently in a highly regulated sector and an organization undergoing change.

As Head of Marketing in AL Sydbank, you will mainly need to

• lead the bank's marketing staff
• develop and realise the bank's marketing and brand strategy
• build strong awareness of AL Sydbank
• support high customer satisfaction
• ensure a strong alignment between marketing efforts and the bank's commercial goals
• navigate safely in a regulated sector and an organization undergoing change

You are an experienced leader with a strong commercial understanding. You can combine strategic direction with hands-on leadership and create alignment among skilled and specialized colleagues.

You are a strategic and commercially strong marketing professional with solid experience in developing brands, creating sales-supporting marketing initiatives and translating insights and KPIs into targeted activities across digital and physical channels. At the same time, you are used to working closely with the business, external agencies and other stakeholders – and you understand how to translate local presence and customer perspectives into initiatives that strengthen both relevance, awareness and commercial impact.

Your everyday work will be at the head office in Aabenraa, but you should also expect travel days to Copenhagen, where part of the staff are located.

Interested?

We are collaborating with GML A/S on this recruitment. Please note that applications should be submitted via this link:

AL Sydbank - Head of Marketing - GML A/S

You are welcome to contact Senior Researcher Linda Kviesgaard at [email protected] to hear more about the position. Any inquiries will be treated confidentially.

We look forward to receiving your application and CV. Applications are processed on an ongoing basis.

Employment type

Full-time

Contact Lars Møller Christiansen, Recruitment Responsible – HR

Peberlyk (Aabenraa)