Media advisor for TV 2 Marketing

Copenhagen

• October 2026

Do you want to help ensure that Denmark's strongest marketing campaigns reach the Danish people?

As a media advisor in TV 2 Marketing, you will play a central role in translating strong programs, content universes and commercial objectives into media strategies that reach Danes and deliver measurable impact.

The role

As a media advisor you will work closely with colleagues across TV 2 Marketing and other departments within TV 2, as well as with agencies and external media. You will have a central role in planning, execution and evaluation of our campaign efforts.

The role requires a passion for media, solid business understanding and the ability to translate data, trends and market insights into concrete recommendations. The goal is to ensure that TV 2 reaches the right audiences with the right message on the platforms where the effort creates the greatest effect and supports TV 2's commercial and strategic goals.

Your main responsibilities will be to

• Develop media strategies and recommendations for media mix across internal and external platforms, including setting campaign objectives and facilitating ongoing follow-up and optimization.
• Work closely with campaign teams and specialists at TV 2.
• Manage dialogue with media agencies and external media.
• Analyze campaign results and translate data, evaluations and ROI insights into clear recommendations for future media efforts.
• Stay updated on media trends, new opportunities and best practices in both digital and traditional media, and communicate and implement relevant knowledge in the media strategies.

The workplace is Copenhagen with occasional working days at Kvægtorvet in Odense.

The team

In TV 2 Marketing you will join 60 talented colleagues who every day work to elevate TV 2's position and commercial objectives across TV 2 and our many content universes.

In TV 2 Marketing we produce more than 300 campaigns annually and work with everything from large branding initiatives and national events to entertainment programs, sports, news and some of Denmark's most popular fiction series.

As a media advisor you will be part of the Media & Promotion team, where we work to ensure the greatest possible impact of TV 2's marketing, both on TV 2's own platforms and on external media.

We are engaged and work with both creative curiosity, analytical discipline and solid media expertise. We love good ideas, sharp media plans and big Excel sheets, and we are proud to be part of a media house that inspires, informs and entertains the Danish public every single day.

Your profile

We imagine that you have solid experience with media tools and a desire to use them in an environment where strategy, analysis, creativity and collaboration go hand in hand.

We would like you to

• Have a minimum of 3 years experience with media consultancy and media strategy from an agency or marketing department.
• Have solid business understanding and can translate strategic objectives into effective media actions.
• Understand the interaction between brand and performance marketing and can apply it in practice.
• Be a confident and enthusiastic communicator, both verbally and in writing, and have experience in preparing and delivering presentations.
• Have a structured approach to your tasks and drive projects with an overview and a focus on a good process for all involved.
• Be able to operate in a dynamic environment with high professionalism in a diplomatic and persuasive manner.

TV 2 as an employer

TV 2 is Denmark's commercial public service company. Our task is to inspire, inform and connect – to create content that unites Danes across TV 2 Play, tv2.dk and our channels. We are owned by the Danish state and deliver public service on commercial terms.

As a modern company we work every day to make public service personal – with the aim of bringing everyone together – one by one in a time of changing media habits and sharp international competition. With us you will become part of a workplace with high professional standards, flexible frameworks and mutual respect, and we work purposefully with well-being, equality and inclusion. We have offices at Kvægtorvet in Odense and at Teglholmen in Copenhagen.

Apply for the position

Would you like to put your media expertise to work on some of Denmark's strongest campaigns? Then we look forward to receiving your application with CV via the form below.

The deadline for applications is 18 October 2026.

We look forward to hearing from you!

If you have any questions, you are welcome to contact

Rikke Grønlund

Head of Media & Promotion

[email protected]