Portfolio Development & Insights Specialist

You will have a broad and cross-functional role across Premier Is, Hjem-IS, global brands such as Oreo, Daim and Marabou and Private Label, as well as our various sales channels.

You translate data and insights into action – and create the basis for stronger commercial decisions, optimizations and product choices.

CONSUMER- & COMMERCIAL INSIGHTS

• Own our agenda for consumer insights and Brand Health Tracking
• Work practically and analytically with Nielsen/NIQ, consumer data and internal sales and performance data
• Drive consumer-, concept- and product tests
• Analyze performance on brands, products and launches
• Identify consumer needs, trends and commercial opportunities
• Translate complex data into clear and actionable recommendations

COMMERCIAL OPTIMIZATION

• Identify and drive renovation- and optimization projects
• Prepare business cases and scenario analyses with assessment of impact on volume, COGS, margin and earnings
• Analyze opportunities in recipe, packaging, format and sourcing
• Identify products that should be scaled, optimized, renovated or phased out
• Drive selected projects across the organization from identified opportunity to implementation

INNOVATION & FUTURE PRODUCT OPPORTUNITIES

• Translate consumer- and performance insights into concrete product opportunities
• Qualify potential, business rationale and incremental contribution for new products
• Identify gaps, overlaps and potential cannibalization
• Support prioritization of the innovations pipeline as well as decisions on launch, renovation and phasing out
• Ensure a holistic perspective across local and global brands as well as Private Label

WHO ARE YOU?

Experience from FMCG and practical experience with Nielsen/NIQ and consumer data is essential.

We also envision that you

• Have experience from analysis, Category Management, Marketing, commercial analysis or similar in FMCG
• Have solid experience with Nielsen/NIQ or equivalent market data
• Understand dynamics such as distribution, price, promotions, product mix and SKU performance
• Are strong in Excel and comfortable with data, models and financial calculations
• Can translate analyses into concrete recommendations and business cases
• Communicate complex issues simply and persuasively
• Work independently and thrive on driving cross-functional projects

WHAT DO YOU GET WITH US?

A broad role close to the consumer, our brands, the products and the economics behind them, where your analyses are used to real decisions about what we invest in, launch, optimize – and what we choose to divest from.

You will be part of Marketing & Innovation reporting to Marketing Director, Michael Møller Sørensen, with extensive interaction to Sales, Business Development, Procurement and Production. If you have any questions about the position, you are welcome to contact Michael at +45 2383 3316.