Director at Subnovate ApS

Location
8220
Working hours
Full-time
Posted
13 October 2026
Application deadline
9 December 2026
Category
Chief executive officer

About the job

Director for Subnovate ApS

Build the sales, market and organization – and join the ownership circle

Do you have strong commercial experience, an understanding of the construction and real estate market, and a desire to lead the development of a company with self-developed technical solutions and significant market potential?

Dansk Jobpartner is recruiting on behalf of Subnovate ApS a director who will take responsibility for the company’s next development phase.

Subnovate has for many years developed its own technical solutions. The first solutions have been delivered to customers, production takes place at an external subcontractor in Poland, and the technical foundation is in place.

Now the next phase begins

Now Subnovate must really build the sales and exploit the potential inherent in the developed products.

The upcoming director must himself be a central driver in sales and business development and at the same time help to build the organization that will support the company as sales and activity grow.

This requires a director who can both set direction and make things happen.

About Subnovate

Subnovate is a Danish technology company that develops intelligent underground lifting systems to optimize space in private and urban environments.

The company was founded in 2012 with a vision to move functions underground and thereby free up valuable space in housing and city areas.

Subnovate’s technological platform is based on water-based hydraulics, and the product portfolio includes solutions for underground parking as well as waste and storage.

One of the company’s central products is Car-PIT, which makes it possible to create two parking possibilities on an area where there is normally room for only one car. Subnovate has already delivered solutions to customers and has references from both Denmark and abroad.

The company also works with Waste-PIT, an underground solution for waste and storage. Waste-PIT is among the products that will be further developed and matured as part of Subnovate’s upcoming development.

The products are developed by Subnovate and produced by an external subcontractor in Poland.

Significant resources have been invested in the development of the company’s technology and products over several years. Now this foundation must be translated even more into sales and further business development.

Your task as director

As director you will have full managerial responsibility with reference to the board.

In the first phase, sales and business setup will be central parts of your work. You must create structure around the sales effort, develop relations with relevant customers and partners, and convert opportunities and inquiries into concrete projects and orders.

Your central areas of responsibility will include, among others, to

  • set the direction for Subnovate’s commercial and business development
  • structure and drive the sales effort and build a qualified and prioritized pipeline
  • identify and develop new customer, project and market opportunities
  • build long-term relationships with relevant actors in the construction and real estate market
  • develop relevant sales channels and strategic partnerships
  • further develop collaboration with manufacturers, suppliers and other external partners
  • contribute to product maturation and further development of, among others, Waste-PIT and other products in the pipeline
  • build the organization and the necessary competencies as sales and activity grow
  • in the longer term help develop Subnovate’s international opportunities.

The role therefore requires that you can work strategically and stay close to customers, projects and concrete business opportunities.

You must understand how to enter a construction project

A substantial part of Subnovate’s market is in the construction and real estate industry.

Therefore it is important that you understand the interplay between developers, property developers, architects, consulting engineers, contractors and authorities.

You must be able to see where and when decisions are influenced and made in a construction project, and how Subnovate’s solutions can be considered early in the process.

This includes, among other things, developing relations with consultants, architects, developers and other relevant decision-makers and understanding the importance of having solutions thought of and specified already in the early stages of the project.

At the same time you should be able to see several different routes to the market and be able to identify new customers, projects and sales opportunities.

The profile we are seeking

We are looking for a commercially strong and enterprising profile with solid business understanding and good technical insight.

You have experience with, for example, B2B sales, project sales, business development or commercial leadership and have worked in or close to the construction, real estate or market for technical solutions.

Your experience can, for example, come from building solutions, technical installations, building materials, real estate development, parking or lifting systems or other project-oriented products and solutions.

Your exact industry background is less important than your ability to understand the market, build strong relationships and convert opportunities into real business.

You do not need a specific technical educational background, but you must have the technical understanding and curiosity that enables you to quickly familiarize yourself with Subnovate’s products and engage in a credible dialogue with both technical and commercial stakeholders.

We also place emphasis on the fact that you

  • can create sales and business momentum
  • can set direction, prioritize and make decisions
  • work independently and follow opportunities through to the end
  • can create structure, even where not all processes are already established
  • enjoy being close to customers and market
  • can move naturally between strategy and concrete execution
  • are strong in relationship-building, dialogue and negotiation
  • can collaborate constructively with an active owner group and board
  • are motivated by building and developing rather than primarily administering.

If you have previously been a business owner, partner or co-owner or have helped build and develop a smaller company, that can be a relevant background.

A director role with building in the center

You join at a time when the organization still needs to be built, and where you will have a strong influence on the company’s future direction.

In the beginning you will be Subnovate’s central full-time resource and will therefore have a very active role in the business.

As sales and activity grow, it will also be your responsibility to hire and build the organization that will support the company’s further development.

The role is therefore particularly relevant for you who are motivated by creating, developing and making things happen.

Board and ownership circle

You will work closely with Subnovate’s board and existing ownership circle.

The owners have for many years been engaged in the company’s development and continue to contribute with, among other things, experience, industry insight, networks and sparring.

The current director is moving on to another position and will be able to assist in the transition period so that relevant technical and business knowledge can be handed over to the new director.

Co-ownership and investment are part of the role

Subnovate is not only seeking a director, but a person who also wishes to engage as a co-owner of the company .

Co-ownership and investment are a condition for the role.

You must therefore both have the interest and the financial ability to invest in Subnovate and thus obtain a personal financial stake in the company you will help to develop.

The concrete terms for investment, co-ownership share and the detailed model will be discussed confidentially with relevant candidates in the recruitment process.

Subnovate is flexible regarding the concrete model, and the terms will be discussed further with the right candidate.

Language and international perspective

You master Danish and English at a professional level in writing and speaking.

German is a plus, but not a requirement.

The international perspective becomes more relevant as Subnovate establishes a stronger commercial foundation in the home market.

Work location

Subnovate currently has an office in Aarhus, but the company is flexible regarding future placement.

The right candidate’s geographical base can thus be a factor in deciding where Subnovate’s future administration should be located.

The recruitment process

Dansk Jobpartner ApS manages the entire recruitment process for Subnovate ApS.

The process is expected to consist of three interviews, and as part of the process there will be a case task.

There may also be a test-based personality profile as a supplement to the overall assessment.

Would you like to help build Subnovate’s next phase?

For the right candidate this is an opportunity to have real influence on the development of a company where the products and the technical foundation are already created, but where a substantial part of the commercial development still lies ahead.

You will have the opportunity to create sales, develop the market, mature new products and build the organization that will take Subnovate forward.

You will also become part of the ownership circle and have the opportunity to help create the value the company will develop moving forward.

Applications and inquiries are handled on an ongoing basis, and the position will be filled when the right candidate is found.

Contact

If you have questions about the position or would like further information about the recruitment process, you are welcome to contact:

Michael Johansen

Dansk Jobpartner ApS

Phone: +45 40 80 10 29

All inquiries and dialogues will be treated confidentially.

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Director at Subnovate ApS

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