Marketing Manager, subscription and digital content sales

On behalf of Det Nordjyske Mediehus, Christiansen & Co are seeking an experienced and visionary Marketing Director who will lead the continued development of a strong digital subscription business in one of Denmark's most ambitious media houses. As Marketing Director for subscriptions and digital content sales, you will have a key role in creating growth through data, strong customer experiences and commercial development – in close collaboration with some of the industry's most skilled specialists.

About Det Nordjyske Mediehus

Det Nordjyske Mediehus has roots dating back to 1767 and has since had one goal: to inform and entertain the people of the Nordjylland region. And they still do.

First as a newspaper, later as the world’s first integrated media house – and today as a group and house of brands: Det Nordjyske Mediehus.

When their editorial team produces news for their own media platforms, their agency Syttensyvogtres® helps the business community build strong brands, create growth and drive meaningful change. They do this through strategic advising, creative content, targeted planning and data-driven optimization.

Det Nordjyske Mediehus is also behind Nordiske Medier, which publishes a number of leading trade publications across Denmark and the Nordic countries.

About the role

As Marketing Director for subscriptions and digital content sales, you will play a central role in the ongoing development of Det Nordjyske Mediehus' digital subscription business. There is already a well-established subscription business with significant, yet untapped potential. Your primary task will be to realize this potential by growing both the customer base and subscription revenue through a data-driven, customer-centric and commercially strong approach.

You will be responsible for developing and optimizing the entire digital subscription journey – from the first contact with potential customers to onboarding, loyalty and retention. At the same time, you will be responsible for building a strong, performance-driven subscription engine that can create long-term and scalable growth. This includes building a strong subscription team with the right competencies and ensuring that data, automation, AI and a consistent performance approach are actively used where they create value.

You will have managerial responsibility for a smaller specialized team and will be an important sparring partner for colleagues across marketing, digital development, analysis, customer service, sales and editorial. Together you translate journalistic content, digital products and commercial initiatives into strong customer experiences and sustainable growth.

The position also has an independent P&L responsibility, and you will play a central role in the commercial development of the business. Therefore, a strong business and financial understanding is essential, just as the ability to continuously develop and optimize a profitable subscription model will be critical.

Your primary areas of responsibility will include, among others

• Drive growth in the digital subscription business with a focus on sales, conversion, retention and subscription revenue.
• Build and develop a strong, performance-driven subscription engine based on data, automation, AI and strong team capabilities.
• Lead, develop and strengthen the subscription team and ensure the right competencies and a high-performance culture.
• Develop and optimize digital customer journeys across owned and paid channels.
• Ensure effective use of data, analytics and marketing automation in sales and loyalty efforts.
• Further develop subscription products, campaigns, offers and pricing models in close collaboration with relevant stakeholders.
• Take responsibility for P&L, monitor performance, revenue and KPIs and translate insights into concrete improvements and profitable growth.
• Actively contribute to the digital development of Det Nordjyske Mediehus' commercial business.

Your profile

You have solid commercial understanding and experience with digital sales, a subscription business or other digital business models where data, customer insight and ongoing optimization are decisive for results. You are motivated by creating growth through strong customer experiences and by turning analyses into concrete initiatives that can be felt on the bottom line.

You may come from a media company, a subscription-based business or another digital company where you have worked with digital customer journeys, performance marketing or commercial development. You have experience collaborating across disciplines and thrive in a day-to-day environment where both strategy and execution are part of the task.

We imagine you have solid experience with

• Digital subscription or online sales.
• Data-driven optimization of conversion, retention and customer loyalty.
• Performance marketing, CRM and marketing automation.
• Development of digital products, campaigns or pricing models.
• Leadership of employees or project management in cross-functional collaborations.
• Creating results in an organization with high tempo and many stakeholders.

As a person, you are analytical, curious and action-oriented, and you are able to provide overview and direction while following up on details and ensuring progress. You are also an engaging leader and a strong partner who builds trust and engagement around common goals. At the same time, you have a commercial drive and a natural interest in how data, technology and good content can be translated into growth and strong customer relationships.

The position is geographically based in Aalborg.

Interested?

If you want to know more about the role, you are welcome to contact Jesper Christiansen at Christiansen & Co at either [email protected] or on mobile 2020 3736.

Applications should be sent to [email protected].