Matas Group seeks Senior Influencer Manager with a strong commercial mindset

Can you drive complex influencer activations from strategy and brief to execution, performance and evaluation? And do you know how to create collaborations that both strengthen the brand and generate measurable business value?

At Matas A/S we are looking for an experienced Senior Influencer Manager for our Local Brand Activation team in Marketing. We run influencer marketing in-house, and you will therefore play a central role with a high degree of independent responsibility to translate strategic priorities and internal briefs into strong influencer solutions.

You will become part of an ambitious team where creativity, commercial understanding, relationships and performance go hand in hand.

About the job

As Senior Influencer Manager you will be responsible for driving larger and more complex influencer projects from A to Z. You must be able to see the creative opportunity, assess the commercial case and ensure that we use our budgets and partnerships where they create the most value. At the same time, we expect you to bring your experience into play and contribute to setting the professional direction for our influencer marketing.

You will, among other things

• Drive complex influencer activations independently from brief and concept to execution, reporting and evaluation
• Translate brand strategy, campaign briefs and business goals into the right influencer and creator solutions
• Own campaign budgets, negotiate agreements and make independent commercial priorities
• Work data-driven with KPIs, performance and translate results and insights into concrete recommendations and priorities
• Ensure strong coordination between influencer marketing, organic social, paid media and other channels and media
• Be a professional sparring partner for both colleagues and internal stakeholders and actively contribute to developing our influencer efforts

About you

You are experienced, self-driven and good at creating structure in a daily life with many parallel projects. You thrive with responsibility and can both challenge a brief, make an independent decision and gather the right people around a solution.

We envision that you

• Have solid experience with influencer marketing from a brand or agency and have managed larger campaigns independently
• Have strong commercial understanding and experience with budget management, negotiation and prioritization
• Can balance brand, creativity and performance and know when a good idea is also good business
• Are strong analytically and comfortable with KPI’s, reporting and evaluation of campaigns
• Have a broad understanding of the digital media landscape, including how influencer content works together with paid and other media
• Keep a finger on the pulse of creators, platforms, communities and new formats
• Communicate confidently and can navigate between influencers, agents and many different internal stakeholders

We offer

A central role at Matas A/S with the opportunity to make a clear impact on our influencer marketing. You will become part of a creative and ambitious team with great responsibility, close collaboration and room for both professional sparring and new ideas.

The position is 37 hours per week with the workplace in Allerød and Copenhagen and the possibility of flexibility.

Want to join the team?

Send us your CV, a short application and preferably examples of campaigns or influencer activations you have independently managed. We hold interviews on an ongoing basis and look forward to hearing from you.

Department: SoMe & Influencer

Location: Rørmosevej 1, Allerød, Denmark