Nordjyske.dk – CRO specialist for Nordjylland's most visited website

Can you identify the potential in our traffic and convert it into more subscribers? Do you want to make your mark on how we work with conversion on Nordjyske.dk ?

Set the direction for our CRO work

Nordjyske is undergoing a major strategic development, where our digital subscription business plays a central role. We have many visitors and a large potential to convert more into paying subscribers. Here you will play a crucial role.

You will be part of our new acquisition team and will be responsible for building a structured CRO effort across traffic channels. Reporting to the Head of Sales and Marketing, you will have colleagues in advertising, content and data to collaborate with and the opportunity to influence both the solutions and the way we work.

We need you to follow an improvement all the way from analysis and hypothesis to implementation, testing and evaluation. Your main tasks will be to:

• Analyze user journeys and identify opportunities on landing pages, paywall and checkout across channels and devices.
• Prioritize hypotheses and establish a shared format for testing, documentation and evaluation.
• Set up and conduct experiments and assess the results together with the Head of Sales and Marketing and our data analyst.
• Build and optimize campaign landing pages and implement improvements in our conversion flow from paywall to checkout.
• Adapt texts, offers and layout on our paywalls so more visitors become subscribers.

After your first six months, the goal is that we have a fixed practice for testing and evaluating our CRO initiatives, and that you have helped create the first documented conversion lifts.

What we are looking for in you

You will preferably have several years of experience with CRO, digital user journeys or optimization of a subscription- or e-commerce business. We are especially curious about what you have implemented yourself, what results it yielded, and what you learned along the way. We expect that:

• You work data-driven, independent and structured.
• You can build landing pages yourself, work with basic HTML/CSS and handle integrations.
• You analyze user behavior, prioritize hypotheses and critically evaluate test results.
• You actively use AI for analysis, idea development and code and quality assure the output.
• You can tailor paywalls in terms of content and appearance for a high-quality output.

There is room for you to make your mark

You will take on a role with responsibility and the opportunity to shape our CRO work. With high traffic and access to data, there is a lot to investigate and improve, and your efforts will be an important part of our digital development.

As an employee at Det Nordjyske Mediehus you will become part of a workplace with big ambitions, opportunities for development and learning, and an informal culture with mutual respect.

Want to know more

If you have questions about the position, you are welcome to contact Head of Sales and Marketing Tomek Wason on mobile 93 90 40 90.

Your terms

We offer good employment terms with salary according to qualifications and applicable collective agreement.

The position is full-time with the workplace in Aalborg at our media house on Aalborg’s harbour front. The address is Østre Havnegade 63-65, 9000 Aalborg.

We hope you can start in the job on February 1, 2027 or as soon as possible after agreement.

Apply for the job

Send your CV and a document answering these two questions. Do not use more than 250 words per question:

• Tell us about a concrete optimization you have implemented yourself. What did you do, and what measurable effect did it have?
• Tell us about a test or optimization that did not go as expected. What did you learn? And what was the consequence?

We do not ask for a traditional motivational letter. We would rather understand how you work and what you have learned. You may include examples from a project or studies if that is where your most relevant experience lies.

We start with a short interview with selected candidates. If we move forward together, you will be given a defined practical case to present and discuss with us.

You apply for the position via the link at the bottom of the page. Upload your CV and your answers in PDF format.

Application deadline: November 30, 2026.

At Det Nordjyske Mediehus we want to reflect the surrounding society. Therefore we encourage everyone, regardless of personal background or orientation, to apply for the position.

We look forward to hearing from you.

Become part of the media workplace of the future

Det Nordjyske Mediehus is a modern, foundation-owned media company. We believe that our presence in North Jutland is essential for us to, through a joint effort, create a stronger and more connected region.

Every day – around the clock – we bring news about life in North Jutland. We inform, inspire, involve and entertain both private individuals and business customers on relevant platforms, digitally, in print, with audio and events. We seek perspective and are close to Nordjylland residents’ lives, ensuring they have access to the news, stories and insights that matter most to them.

Det Nordjyske Mediehus offers a diversity of products and includes brands such as Nordjyske, ANR and the nearby local news media LigeHer.nu . Our subsidiary, Nordiske Medier, covers the business sector closely in Denmark, Sweden and Norway with constructive, credible and independent news for industry-specific areas.

You can read much more about us here .