Paid Social Specialist for a digital agency in Odense

Can you find the next idea yourself that needs to be tested, or are you waiting for someone to give it to you?

That question is the entire posting in one sentence.

We’re not looking for someone who can just set up a campaign. Many can do that. We’re looking for someone who can see why something isn’t working, come up with the idea of what could make it work, and drive it all the way out into reality.

This will be your responsibility

You will become our primary paid social specialist with clients in B2C, B2B and e-commerce. You will be responsible for the direction: the strategy, concepts, creative angles, and the decision on what to test next.

You will also have your hands in Meta Ads Manager, but we have streamlined a large part of the internal execution. Your time should not primarily be spent putting campaigns together. It should be spent where your expertise makes the biggest difference: stronger creatives, sharper messages and the assessment of what should be changed when the numbers aren’t good enough.

And when performance isn’t good enough, the solution isn’t necessarily in the campaign settings. Sometimes it lies in the message. Other times in the offer, the visual expression or the landing page. You don’t have to solve it all yourself, but you must be able to see it, say it out loud and get it started together with the team.

When you stand in front of the client, it is also you who translates the numbers into a recommendation and a next action.

What we’re looking for

You probably have two to four years of experience with paid social, preferably from an agency, and you are used to taking responsibility for your area of expertise and speaking directly with clients.

More important than the CV is the way you work.

You have a strong visual eye and an opinion on when an ad grabs attention and when it just fills the feed. You are curious about what the client makes money on, not only about what the campaign delivers. You discover opportunities and problems yourself rather than waiting for a finished task.

And you voice your opinion loudly, even when you disagree with the client or with us.

If you also have experience with LinkedIn Ads, TikTok, GA4, tracking, CRO or email, that’s an advantage. It is not a requirement.

You will not sit in a Meta silo

Most of our deals cross design, development and marketing. That means your ideas don’t get stranded in a slide deck.

If you see that the landing page is the problem, the people who can build a better solution are just meters away. If you have a concept that requires a new visual expression, it will be qualified and produced together with people who see other parts of the client’s business than you do.

You collaborate closely with colleagues in SEO, Google Ads, email, design, development and AI. It is this synergy that allows us to create solutions and results that compete with much larger agencies and established brands.

AI is already part of the job

We use AI for analysis, research, idea development, creative processes, reporting and efficiency, and we build our own tools for our work. You don’t need to be an AI specialist. You should be curious and want to use the tools to lift the quality and pace of your work.

Everyday life at Bullmade

We are a small team in Odense with high ambitions and an informal everyday work culture.

Ideas travel quickly from being spoken aloud to being in the air, and we tend to change things that others think work fine.

We collaborate, challenge each other and have fun along the way. You don’t need to fit a specific type to fit in with us. The most important thing is that you take responsibility, contribute to the community and want to make both the work and Bullmade better.

And because we are small, what you do is tangible.

You will become our primary paid social specialist and have direct influence on how the area develops. If, over time, you want to move closer to the creative, CRO or the overall marketing strategy for clients, there is room for that.

The practical

The position is full-time with office in Odense. Start is November 1, 2026 or by agreement.

You will be paid according to experience and qualifications, plus pension. In addition, there’s workcation, where once a year we go away and work somewhere other than the office, communal breakfast, Bullevents and a rooftop terrace.

Send your CV and a few words about why the role is interesting to you. Please attach cases, ads, or creatives you have helped develop.

If it makes sense for both of us, we will invite you to a physical interview with a short and defined case. All applications must be sent to [email protected] and must have the subject line: Application for Paid Social Specialist

If you have questions, you can contact Mads Due Nielsen at 60 85 45 41 or write to [email protected].

We conduct interviews on an ongoing basis and close the position when we have found the right candidate.

Read more about Bullmade culture here: https://beingabull.bullmade.dk