Prices change and depend on package, duration and highlighting. Expect a single listing on the largest commercial boards to cost several thousand kroner, often with extras for extra visibility. Always check the provider’s current price list. Compare that with publishing on Arbejd.com, which is free.
Pricing
What does a job ad cost in Denmark?
An overview of job-ad prices in Denmark: job boards, Jobnet, LinkedIn and Arbejd.com. What you actually pay, and when it pays to post for free.
Step-by-step guide
- 1
Count the real price — not only the invoice
The price of an ad is the listing fee plus the time you spend writing, sorting applications and holding interviews. An expensive ad that brings 200 irrelevant applications can cost more than a free ad that brings 12 relevant ones. Also include the cost of a vacant role: overtime, lost revenue and temporary cover. That is the number to compare with the ad price.
- 2
Understand the typical channels and how they charge
The large Danish job boards typically charge per ad or per package — often thousands of kroner for 30 days of visibility, with extras for highlighting. LinkedIn sells both listings and sponsored reach. Jobnet is public and free for employers in some cases, but it is built for a different kind of search. Social media is “free” until you pay for boosts or spend hours distributing the post. No channel is universally best — it depends on the role.
- 3
Arbejd.com: free ads, pay when you make contact
On Arbejd.com it costs DKK 0 to create and publish job ads, with no cap on how many. The ad gets its own page that search engines can find. You can also search the candidate pool yourself. You pay only when you want access to contact candidates or applicants. In the launch period the first 500 companies are covered for three months. Specific contact prices will be published when checkout is live.
- 4
The hidden costs of the “wrong” channel
An ad on a generalist board can flood you with applications you have no time to read. An ad that only lives on your own career page is often never found. And an ad you take down after 14 days because the budget is spent disappears while you are still hiring. Free, indexable pages (as on Arbejd.com) stay up, so a candidate can find the role weeks later via Google.
- 5
Choose the channel for the role — not out of habit
Specialists often search on title + city. A searchable page on Arbejd.com plus a targeted ad works well there. High-volume, lower-skill roles may benefit from broad visibility. Managers and niche profiles more often respond to direct contact than to banner space. Start with one clear ad on Arbejd.com, and add paid channels only if you still lack the right candidates — not the other way around.
- 6
Measure qualified interviews, not impressions
Impressions and “applications in total” are poor metrics. Count instead: candidates you would actually interview, time to first interview, and whether the role was filled. If a free ad gives three serious candidates in 10 days, you do not need an 8,000 kr. highlight. If it gives zero, fix the title, requirements or channel — do not just buy more space for the same text.
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Frequently asked questions
Yes. Creating and publishing job ads is free, with no limit on how many. You pay only when you want to contact candidates or applicants. The first 500 companies get three months of free access in the launch period.
Jobnet is relevant for many roles and is free for employers where you can post there. It does not replace a page candidates find via Google, and it does not give you a candidate pool you filter yourself. Many companies use Jobnet as a supplement — not as the only channel.
Only when you want contact with a candidate or applicant. Creating the company, writing the ad with AI and publishing it costs nothing. Specific contact prices will be published when payment is enabled in the portal.
When you have a clear ad, have tried a searchable free channel, and still lack qualified candidates within a deadline that costs you more than the ad. A paid ad rarely saves an unclear job post. Fix the text first, buy reach afterwards.