Content & AI Search Director

Job Description

Content & AI Search Director, Owned Media

Do you want to lead a content team and develop content that helps both people and brands to be found, understood and chosen?

We are looking for an experienced Content & AI Search Director for our Owned Media team in Copenhagen. You have strong experience with content for websites, SEO and advisory, and you are curious about how AI and LLMs are changing the way we plan, produce and optimize content. You combine professional depth with a desire to develop people and create good frameworks for the team5s work.

About the job

You will play a central role in leading and developing our content team in Copenhagen. You set the direction for professional development, support the team in daily task execution and help ensure that our deliveries are of high quality and create value for our clients. The role combines team leadership with senior consulting and practical understanding of content work.

You work with Danish and international clients across industries. The tasks range from content strategy and editorial planning to production, quality assurance and impact measurement. SEO is an integrated part of the work, and you help clients adapt their content to search behavior, AI-based search results and LLMs. You do not need to write every piece of content yourself, but you should be able to challenge, qualify and lift the work from brief to final delivery.

Responsibilities

• Lead and develop the content team in Copenhagen through ongoing sparring, coaching, clear expectations and follow-up on each individual5s professional development
• Create ownership in the team by delegating responsibility, giving room for independent solutions and helping colleagues grow in their roles
• Set professional direction for content and further develop our methods within content strategy, website content, editorial planning and quality assurance
• Advise clients on content, SEO and visibility. You translate business goals, user needs and data into clear strategies and recommendations
• Develop content for websites from brief and research to structure, production and optimization in close collaboration with the clients5 experts and our specialists
• Integrate SEO into the content work based on search demand, search intent, information architecture and ongoing performance
• Experiment with and qualify AI and LLM approaches for research, briefs, production and optimization. You help the team use new tools responsibly with a focus on quality, documentation and the client5s brand.

We offer

You will be part of our Owned Media team, where we help our clients create visible and measurable results. You will have the opportunity to shape the team's development and the way we work with content and AI.

You will be part of a team where we challenge each other and our clients professionally. We are a dynamic organization that values new ideas and input from everyone – together we can become even better than we already are.

We also offer

• A role with responsibility for developing both people, professional expertise and client deliveries
• Good opportunities for professional development and career
• A strong professional environment and broad contact with colleagues in media and marketing
• Collaboration with relevant tech partners such as Google, Meta and TikTok
• Engaged colleagues who are happy to share knowledge and help each other
• A good breakfast and lunch arrangement
• Friday bars, sports events, parties and other opportunities for social gathering

Qualifications

You are an experienced and curious content professional who is passionate about creating content that meets users' needs and supports the clients' business.

You work strategically with both content, SEO and new opportunities within AI and LLMs and can translate complex business and marketing needs into clear recommendations and content that can be put into practice. At the same time you are motivated by developing others and creating professional progress in a team.

We imagine that you

• Have at least five years of relevant experience in content, content marketing and website content, preferably from an agency or advisory role
• Have solid experience in developing and producing content for websites – from research and brief to editing and optimization
• Have a solid grasp of SEO and can use search intent, keyword data and performance insights to strengthen the content
• Have experience in leading, coaching or developing colleagues and thrive in creating direction, motivation and professional progress. Formal personnel responsibility is a plus
• Have practical experience with AI and LLMs in research, brief development, content production or optimization and can maintain quality and the client5s brand voice
• Be a strong advisor and communicator who can make complex topics concrete for clients and colleagues
• Communicate fluently in Danish and English, both spoken and written.

About iProspect

iProspect is a global performance-marketing agency that helps ambitious brands grow through digital performance. We work strategically and data-driven with including Content, SEO, Paid Search, Social, Web analytics and CRO – always with the client5s business at the center.

In our Aarhus department we are about 20 employees, while in Copenhagen we are about 30 employees. Globally you will have more than 8,000 colleagues based in 93 countries. We are part of the dentsu network and have more than 45,000 capable colleagues across 143 countries. In Denmark we are around 500 employees spread across four brands; iProspect, Carat, dentsu X and Merkle.

Interested?

Send us your CV or an updated LinkedIn profile. We hold interviews on an ongoing basis and hire when we find the right candidate.

If you have any questions about the position, you are welcome to send an email to Talent Acquisition Partner, Benjamin Våg at [email protected]

#LI-DENTSU #LI-Onsite #LI-BV1

Location

Copenhagen

Brand

Iprospect

Time Type

Full time

Contract Type

Permanent

Location: Copenhagen - Overgaden neden Vandet 7