Performance & Marketing Automation Manager

500,000 paying subscribers, 18 million user profiles and experiments that give answers in a week or two. Frameo is seeking its first specialist to own marketing automation and paywall tests.

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Performance & Marketing Automation Manager

500,000 paying subscribers, 18 million user profiles and traffic enough to experiment quickly. Not many playgrounds like this exist in Denmark.

Frameo is one of Denmark's largest apps by user base. Built in Aarhus and used worldwide to share photos with loved ones. In just over two years, the subscription business has grown to half a million paying users. Now the business has grown too large for the Head of Subscription to drive it all alone. Therefore we are looking for the first dedicated specialist in the area.

The role

You will own the marketing automation platform and become the central point for all user communications. You will set up flows, run A/B tests and paywall experiments, and you will build the dashboards and reports that show what works. When you find drops or opportunities in the behavioral data, you are the one who translates them into concrete actions.

You will work closely with the Head of Subscription, who sets the strategic direction, while you own the operations and experiments. Design and copy deliver a strong marketing team that sits close to you. You don’t have to be super creative yourself, but you must be sharp with data and technology and have the mindset to quality-assure what you set up.

Who are you?

You presumably have three to five years of experience with performance marketing or marketing automation, either from a B2C company or from an agency where you have worked with consumer clients. You understand how private consumers behave in a purchase situation, and you can point to concrete results from campaigns or experiments you have run yourself.

From a professional standpoint we expect

• Hands-on experience with Customer.io, Braze, Iterable or a similar platform
• Familiarity with paid tracking and performance in Google Ads and Meta Ads
• Experience building dashboards and performance reports

The most important, however, is your analytical strength. You can pull and consolidate data yourself and build segments, and you can reflect on what the numbers tell about user behavior. If you have also worked with subscription models, in-app subscriptions or paywalls, that is a big plus. The same goes for technical understanding of data structures and templating such as Liquid.

Why Frameo?

Because you will have a volume to work with that very few marketing people in Denmark even come close to. Your experiments provide statistical evidence in a week or two, and a toolstack that is being significantly expanded with Superwall, new attribution and more data options on the way. Your nearest sparring partner has built the business himself and speaks your language.

In addition, you are offered a salary based on qualifications, pension, health scheme and flexible working hours. The office is centrally located in Aarhus close to public transport, and the culture is informal with foosball in everyday life, padel after work, and joint celebrations when milestones are reached.

Practical

We conduct ongoing interviews and hire when we find the right person, so send your application today rather than tomorrow. The process includes a practical case where you will work with data similar to what you will work with. Recruitment is carried out in collaboration with Kold & Partners. For more information contact Peter Kold at 2989 0903 or [email protected].

Company

Frameo

Locations

Frameo - Aarhus

Employment type

Full-time

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