Head of E-commerce

Tryg Forsikring A/S

Storkøbenhavn

Location
Storkøbenhavn
Working hours
Full-time
Posted
2 October 2026
Application deadline
18 October 2026
Category
Online sales channel manager

About the job

Office location(s)

Klausdalsbrovej 601, Ballerup, Denmark

Do you want to lead the development and scaling of some of Denmark's best digital customer journeys? Are you passionate about turning customer insights, tech and business into concrete results? Then this could be an exceptional opportunity to set the direction for Alkas commercial development in e-commerce and help create value for Alkas customers.

About the job | Digital sales, customer experience and e-commerce

As Head of E-commerce you will be responsible for setting the commercial direction for Alkas digital sales and self-service universe. You drive the e-commerce strategy and ensure that customer experience, conversion and commercial results go hand in hand.

The role is anchored in Commercial Development & Partnerships, where you play a central role in further developing Alkas digital business. You create direction, ensure momentum and develop the area through close collaboration across the organization.

Your responsibilities include, among others

  • Development and execution of Alkas e-commerce strategy with a focus on digital sales, self-service and conversion
  • Optimization of customer and user journeys across digital platforms
  • Establishment of a data-driven performance culture with clear KPI's, test & learn for continuous optimizations
  • Identification and implementation of new opportunities in AI, automation and personalisation
  • Close collaboration with all business areas.

You will have significant influence on the digital development at Alka and the opportunity to leave a clear mark on both the customer experience and the commercial performance.

About you | Commercial leader with a digital background

You combine commercial understanding with a digital mindset and the ability to translate strategy into results. At the same time you thrive in a role with many stakeholders, where you create direction, prioritise the most important initiatives and ensure progress through collaboration.

You are most successful if you

  • Have experience with digital sales, e-commerce or other digital commercial business areas
  • Can develop and execute a strategy focused on growth, conversion and customer value
  • Understand the link between customer experience, sales, loyalty and profitability and actively use data in your decisions
  • Drive development and change through structure, prioritisation and perseverance
  • Create results through cross-functional collaboration and good relations with stakeholders

We imagine that you are curious and motivated to develop both business, people and ways of working. You have an eye for how technology and innovation can contribute to better customer experiences and business results.

It would be an advantage if you have experience with AI, automation or personalization, knowledge of digital platforms such as CDP, Tealium, Sitecore, Optimizely or Adobe, and experience from a larger organization with many stakeholders.

As a leader you are expected to develop and engage your team and contribute to common results across the organization. You create buy-in through clear direction, involvement and collaboration and are able to translate strategy into concrete results.

About us | Customer insights, collaboration and development

You will become part of Commercial Development & Partnerships, where we work to be relevant and to create the best customer experiences and digital solutions that make it easier to be a customer at Alka.

Together we translate customer insights and business understanding into solutions that create value for both the customers and Alka.

We look forward to hearing from you!

Submit your application and your CV no later than October 18, 2026. We encourage you to refrain from attaching a photo in your CV.

We will invite relevant candidates to interviews on an ongoing basis, so please feel free to send your application today. When the right candidate is found, the recruitment process is closed.

If you have any questions about the position, you are welcome to email [email protected].

Apply now

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Head of E-commerce

Tryg Forsikring A/S · Storkøbenhavn