Product Owner for Member Relations

Do you want to set the direction for the future member experiences?

We are seeking a Product Owner who can combine solid product leadership with curiosity about people, data and technology. You will be responsible for developing and prioritizing initiatives that create a closer relationship between LB and our members across user journeys, service channels and digital solutions. With a starting point in product discovery, data-driven decisions, AI and automation you help create tangible value for both members and the organization.

Do you want to drive change and be something special for others? As an employee at LB you get more substance in your job, where terms, benefits and flexibility support the whole person. At LB Forsikring we put soul into the work, and we meet members, colleagues and the outside world with a sharpened sense. You will become part of a member-owned community where we look out for each other. We also share the goal of making insurance obsolete.

Do these tasks sound like something for you?

As Product Owner for member relations you will be part of the team in Digital Business Development. We are three colleagues and our task is to ensure that we solve the right problems for our members. You will help set the direction and create prioritization for the area and work closely with teams, specialists and leaders.

You will drive discovery, prioritization and value realization with a basis in members’ needs and the business’s strategic goals. The role combines strategic thinking with practical execution and requires you to create a shared direction and good decisions across the organization.

An important part of the job is to challenge existing solutions and find new opportunities. You use insights from members, colleagues and data to understand challenges before solutions are chosen. At the same time you are curious about how new technological possibilities within AI and automation can be translated into better member experiences and more efficient workflows.

Your five main tasks in the role will be

• Set a clear product direction and translate strategic goals into product goals, roadmaps and prioritized initiatives for the member relations area.
• Drive product discovery through data, user insights, observations, hypotheses and experiments so problems and value potential are illuminated before larger investments.
• Provide direction and momentum together with one or more cross-functional teams and prioritize and keep the backlog transparent and balanced between discovery, delivery, operations and maintenance.
• Navigate a complex stakeholder landscape and create the basis for decisions that balance member value, business needs and technological opportunities.
• Create alignment and ensure good choices and trade-offs across the organization by making goals, data, dependencies, impact and priorities clear.

Would you like to be part of our community?

We want you to thrive and for us to reach our goals together. Therefore we look, among other things, at whether you have the following professional and personal skills for the job:

• Have solid (min. 5 years) experience as a Product Owner, Product Manager or from a similar role with responsibility for direction, prioritization and value creation.
• Have practical experience with product discovery and can translate qualitative and quantitative insights into hypotheses, experiments and prioritized decisions.
• Work data-driven and can define relevant goals, track the impact of solutions and adjust direction based on learning.
• Have an interest in or experience with AI and automation and can connect technological opportunities with real user and business needs.
• Can create followership without formal line management and communicate clearly with both development teams, specialists, operations environments and management.
• Combine curiosity and initiative with good collaboration skills.

You do not need to come from the insurance industry or another regulated sector, but you must be able to understand complex business areas and create value across disciplines.

Experience with customer service, contact centers, CRM, self-service, user journeys or member and customer relationships is welcome, but not a requirement.

We have asked three of your upcoming colleagues how they experience LB

“LB has agile teams where we are assembled with colleagues from different departments in completely new value streams. The aim is that we should be able to deliver new initiatives more often. It is a huge change to work in this way.”

“When we roll out new initiatives, we emphasize having a dialog. We spend relatively long time out in the business, where it’s about listening, gathering and getting input back. It is important that we keep the soul alive and do not forget our roots when we are busy changing here.”

“I want to solve problems for others in the right order.”

We look forward to hearing from you.

Department: Digital Business Development

Application deadline: 27 October 2026

Location: Amerika Plads, 2100, Copenhagen, Denmark