Sales Manager

Do you have experience with B2B sales, wholesale leadership and commercial management? Are you motivated by creating strong customer relationships, developing people and driving growth in an ambitious multi-brand house?

Location: Central Jutland

Job type: Permanent

Time: Full-time

31-08-2026

Moment Search & Selection is recruiting on behalf of Sports Group Denmark for a strong sales profile with leadership responsibilities.

Sports Group Denmark is a Danish growth-oriented multi-brand house with strong brands and a commercial B2B business. They work closely with wholesalers, chains, retail customers and professional buyers, where value is created through strong customer relationships, relevant assortments, professional sales and close commercial follow-up.

The role is relevant for you who understand the interaction between brand, wholesaler and customer — and who can translate assortments, collections, prices, campaigns and strong relationships into concrete sales results.

It is not crucial that you come from a specific industry or product category. What matters is that you understand the sales discipline and the dynamics of a B2B and wholesale business.

An commercial leadership role with responsibility for customers, people and results You will have a central role in the sales organization, where you will help create structure, direction and momentum in the work with wholesalers, chains, retail customers and other commercial partners.

The role combines sales leadership, customer development and commercial execution. You must ensure that the sales work is more coordinated, professional and scalable, so Sports Group Denmark stands even stronger as a partner for customers.

Your primary responsibilities will be

• Lead, develop and follow up on sales profiles and commercial activities.
• Create structure, direction and clear prioritization in the sales work.
• Develop the collaboration with wholesalers, chains, retail customers and professional buyers.
• Work with account plans, sales forecasts, pipeline, budgets and sales follow-up.
• Drive and support the pre-sales of brands, assortments, collections and campaigns.
• Work with pre-order, assortment planning, price lists, discount structures and commercial frameworks.
• Ensure coordination between sales, product, marketing and other commercial functions.
• Create strong and long-term customer relationships.
• Contribute to strengthening performance, collaboration and commercial execution.

You contribute with

We imagine that you have experience from a commercial role where B2B sales, wholesale leadership, chains, retail customers or professional buyers have been a natural part of your work.

You understand how, as a supplier or multi-brand house, to create value for customers through:

• Strong brands and relevant assortments.
• Professional sales and good timing.
• Forecast, pre-order and customer planning.
• Price lists, discount structures and campaigns.
• Close follow-up and long-term customer relationships.

Industry experience is an advantage, but not essential. For example, you may come from sport, fashion, workwear, textiles, DIY, private label, lifestyle or another industry where sales occur through wholesalers, retailers, chains or the retail channel.

As a person you are

• Commercial and results-oriented.
• Relationship-driven and trustworthy.
• Structured and good at follow-up.
• Clear in your leadership and good at creating followership.
• Grounded and proper in your approach to those around you.

Sports Group Denmark as an employer

At Sports Group Denmark you become part of an ambitious and down-to-earth company with strong brands, short decision-making paths and a culture where collaboration, integrity and proactiveness play a big role.

Sports Group Denmark is not a classical corporate organization. Here there is room to take responsibility, act quickly and shape development. The culture is informal, sports-driven and characterized by strong relationships across the organization.

You will have the opportunity to step into a role where you can influence the sales work, develop people and contribute to the next step in Sports Group Denmark's continued growth journey.

Do you want to help set the direction?

Moment Professionals handles the recruitment for Sports Group Denmark and is processing inquiries on an ongoing basis.

If you have questions about the role, you are welcome to contact Senior Recruitment Consultant Jørn Skarregaard on +45 28 92 86 74 or mail [email protected].

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