Web Merchandising Internship (Spring 2027)

WEB MERCHANDICING INTERN

We are seeking a Web Merchandising intern to our headquarters in Funder near Silkeborg with start in January 2027.

If you are interested in the operation and optimization of websites and are pursuing a education in e-commerce, online marketing or another relevant field, read on.

Job description

During your internship you will be attached to SPORT 24’s E-commerce department, where your tasks will consist of operation and optimization of SPORT 24’s webshop.

The tasks may include

• Optimization of the user experience/customer journey (UX) as well as basket size
• Use of data, for example from GA4 in connection with analyses and as a validation tool
• Site merchandise tasks, including product focus and relevance
• Daily operation of websites
• Conversion rate optimization in general
• Campaign setup
• AI and automation flows
• Ad hoc tasks

The work tasks will be planned in collaboration with you based on your interests and strengths.

The program is adapted to your study guidelines, but we would like to have you on the team for 4-6 months.

The internship is unpaid, but we offer free breakfast and lunch arrangements, friendly staff events and good employee discounts on the purchase of sports clothing and equipment.

You can read more about our internship program at www.sport24.dk/bliv-praktikant.

About you

We imagine that you are pursuing a education in e-commerce, digital commerce, communication or another relevant area.

Additionally, we would like you to

• Are interested in how data, user behavior and good digital experiences can be translated into better customer journeys and increased conversion.
• Are keen to work practically with e-commerce – e.g. UX, site merchandising, campaign setup and daily operation of websites.
• Are analytical and curious about tools like GA4, and about using data as a basis for decisions and optimizations.
• Work in a structured and detail-oriented way, but also thrive in a day-to-day where tasks can change and where ad hoc tasks arise.
• Take initiative, gladly come with ideas and have the courage to test new solutions within AI, automation and conversion optimization.
• Are engaged, eager to learn and good at collaborating with colleagues from different disciplines.
• Are willing to work in new systems and learn them along the way

About us

SPORT 24 is a Danish-owned, nationwide sports chain with headquarters in Funder near Silkeborg.

SPORT 24 consists of SPORT 24 stores and OUTLET stores across Denmark, a strong webshop, our TEAM & BUSINESS division, franchisees, and development-oriented partner collaborations.

Apply now

We call for interviews on an ongoing basis, so apply as soon as possible. The posting will be removed when we have found the right candidate.

If you have questions, you are welcome to contact Anne Kristine Märcher Knudsen at [email protected].

We look forward to hearing from you!