Head of Marketing for an Ambitious Lifestyle Universe

At Society of Lifestyle, with the well-known brands House Doctor, Meraki and Nicolas Vahé, has a passionate and ambitious approach to everything they do, which is why they want to develop and realize the great potential they see in their business across markets. They are therefore seeking an experienced Head of Marketing who is motivated by working in a company with strong local roots and international departments.

You will report directly to one of the company’s 3 owners, who sits in Ikast, and will be part of the company’s management team. You will have a daily routine with challenging tasks, broad contact surfaces, and the development of the marketing activities.

See more about Society of Lifestyle at www.societyoflifestyle.com

About the job

With the position as Head of Marketing you will be responsible for developing and executing a holistic marketing strategy, strengthening the brand position and increasing customer acquisition, customer loyalty and revenue across all 3 brands. You will lead the marketing team, which currently consists of 9 employees, all based at the head office in Ikast, where it is important that you are frequently and visibly present.

Responsibilities

• Work closely with the management to ensure that the marketing effort supports the overall business goals.
• Visibly lead, motivate and develop the team of 6 people who work with Newsletter, SoMe, PR & Press, Digital communication & Graphic production, and 3 people in the photo & style function.
• Close ongoing sparring with the Sales Director and Head of E-Commerce on commercial activities.
• Develop and implement the overall marketing strategy across channels in relation to brand, performance, CRM, content, PR, social, events (virtual and physical).
• Responsible for budgeting, forecasting and measuring ROI on marketing programs.
• Design campaigns that increase site traffic & conversion.
• Strengthen and consolidate the brand identity — tone of voice, visual profile and brand guidelines.
• Work data-driven: KPI setup, tracking, tests, insights and continuous optimization.
• Coordinate with the sales department, IT, customer service and warehousing/logistics on campaigns, brand and product launches.
• Manage external agencies, suppliers and partners as well as PR and influencer collaborations.

Professional qualifications

You have a relevant education and a minimum of 5-8 years of experience leading a marketing department from a similar role. You have likely worked in lifestyle, fashion, food/beauty or similar. The most important qualifications for success in the job are:

• Previous experience in a leadership role with personnel and budget responsibility.
• Broad marketing knowledge and understanding of the value of marketing that can be weighed and measured.
• Understanding how to balance sales-based marketing and branding.
• Experience in conceiving and executing a branding and marketing strategy.
• A good visual eye that enables you to set the direction for the visual identity in collaboration with the Head of Design.
• Strong understanding of digital performance marketing, SEO/organic growth and CRM automation.
• Experience with brand and content strategy, storytelling, PR and ideally graphic tools.
• Analytical flair and experience with relevant data platforms and ad solutions (Meta, Google Ads).
• That you master Danish and English in writing and speaking
• That you possess an empathetic personality, who communicates and engages effortlessly at all levels and earns the trust of your peers

Personal qualifications

You have a positive, proactive and can-do attitude. You are self-assured and can work independently. You believe that success is something you create together. In addition, the important personal qualifications are

• Strong communicator and motivator – both internally and externally
• Positive mindset, creative but also able to select/decline and focus on the most important areas
• High drive and ability to work independently
• A hands-on and operational approach to tasks
• Adaptable and comfortable with change
• Secure in yourself and exuding resilience, calm and overview
• Customer- and quality-conscious with a passion for aesthetics and lifestyle
• Commercial mindset and results-oriented
• Relationship-building, credible and visible – important both internally for cross-functional collaboration and externally for customers and partners

You offer

In addition to offering you an exciting and challenging position, you will become part of a healthy, family-owned company with strong values - honesty, passion and innovation, which they cherish. Additionally, the job entails that:

• You will have a central role in an international company
• You will have an important role in ensuring our brands’ DNA and governing the visual expression.
• You will become an important support function to sales and its prerequisites for success in selling.
• You will become part of the company’s management team
• You will have a unique opportunity to leave your mark on an important business area with great potential for personal development
• You will work with 3 strong and well-known lifestyle brands, where you can be proud of both quality and brand identity