Sales and Marketing Manager sought for Universe Science Park

Do you want to lead the commercial development in Southern Jutland's largest experiential park? Are you motivated to translate data into action, develop strong campaigns and create new experiential and business concepts? Then you might be the person we are looking for as our new Sales and Marketing Director.

Universe Science Park is seeking an ambitious and visionary Sales and Marketing Director who can strengthen our market position, drive profitable growth and develop innovative commercial initiatives that attract more visitors and partners.

As Sales and Marketing Director you will be a central driving force in our continued development. You should be able to think strategically and creatively, while working analytically and data-driven to ensure that our investments in sales, marketing and product development create the greatest possible value.

Your role

As Sales and Marketing Director you will be one of the key people in realizing Universe's growth ambitions. You will be responsible for developing and implementing the commercial strategy with a focus on, among other things:

• Increasing visit numbers, revenue and profitability.
• Developing and optimizing Universe's products and experiential concepts.
• Strengthening our market position.
• Developing effective sales and marketing efforts across channels and target audiences.
• Working systematically with guest and customer data, KPIs and market insights.
• Optimizing pricing, revenue management and the overall customer journey.
• Identifying new market opportunities and developing strategic partnerships and sponsorship agreements.
• Working closely with the Sales and Marketing Director at Center Parcs Nordborg Resort on commercial initiatives and joint opportunities.

You will have personnel responsibility for the Sales and Marketing department, which consists of a strategic marketing specialist, a partnership & content creator, an event- and sponsorship coordinator and a graphic and creative designer. You report to the Chief Executive Officer and will be part of Universe's management team.

As part of the management team you will also be on the on-call rota with responsibility for the overall park operation on selected days, including weekends and holidays.

Who are you?

You are a strong commercial leader who can both set a clear direction and bring the organization with you. You thrive moving between strategy, development and daily execution – and you are motivated by being able to see the impact of your work.

We envisage that you

• Are an inspiring leader who creates engagement, development and results through others.
• Have a strong commercial mindset and a sense of where new opportunities and revenue streams can be created.
• Are analytical and data-driven and actively use customer insights and performance data in your decisions.
• Think creatively and dare to challenge existing solutions.
• Are good at translating strategy and ideas into concrete initiatives and measurable results.
• Communicate clearly and persuasively and can build good relations with employees, customers and external partners.
• Thrive in an organization where there is both room to grow and a need to get things done.

Your professional competencies

We expect that you have

• Documented experience in delivering commercial results and profitable growth.
• Experience leading a sales and/or marketing organization in development.
• Solid experience with digital marketing, campaign development and performance marketing.
• Experience with KPI management, analysis of guest and customer behavior, and translating data into action.
• Experience with e-commerce, revenue management and dynamic pricing.
• Experience with product development, experiences or commercial concepts.
• Strong negotiation skills and experience with strategic partnerships and sponsorship agreements.
• Experience with budget responsibility and assessing the impact and ROI of commercial and marketing investments.

Experience from B2C, leisure, experiential or tourism industries is an advantage, but the most important is that you can document that you have achieved results in a commercial organization.

You have a relevant higher education degree in marketing, business, economics or similar.

We offer you

• A varied and challenging job in a unique experiential park with strong ambitions to make a difference
• A lively and cheerful workplace where every day offers professional and personal challenges and plenty of experiences
• A job where you have the opportunity to shape development and put your professional and personal skills to use
• Salary according to qualifications
• Pension scheme (11% employer-paid, 2% employee contribution)
• Health insurance (PFA)
• Employee benefits: Season passes for you and your family, employee discounts and free admission to attractions in Denmark and much more

At Universe we want to promote a diverse and inclusive work environment where we need many different ideas, perspectives and strengths. If you are considering applying for the position but don’t feel you meet every point in the posting, we still encourage you to apply regardless of gender, background, nationality or age. We are curious about how you, with your experience and profile, can contribute to the position and to Universe.

Application and contact

Submit your application and CV today by clicking the “Apply” button. Start date as soon as possible. Interviews will be conducted on an ongoing basis. The interviews will be held in person at Universe.

We also hope you live in the local area or are prepared to move closer to Als.

If you want to know more about the position, you can contact Thomas Buch Tøstesen at tlf. 8881 9510.