Brand Manager for the Navy for the Personnel Command's Marketing Department in Karup

Would you like to help market the Armed Forces and especially the Navy as an attractive place of work and contribute to attracting and engaging the right employees who can help ensure combat power for the Armed Forces? We are looking for a skilled colleague who, with journalistic competencies and employer branding experience, will develop and implement branding activities that support the Defence's joint employer brand strategy – and at the same time ensure that the Navy's unique identity comes clearly to the fore.

About us

The Personnel Command's marketing department is responsible for the Armed Forces' employer brand and the marketing of the many jobs, educations and apprenticeships as well as conscription. You will become part of a team of six employees who work daily from Karup Air Base in Central Denmark Region. We develop employer branding activities in close cooperation with e.g. the Army, the Air Force and the Navy.

The other colleagues in the department sit in Ballerup, and you can look forward to collaborating with 35 engaged colleagues spread over three sections, behind a wide range of marketing activities and employer branding efforts.

About the position

As the employer branding lead you act as the link between the marketing department and the Navy. The everyday life is characterized by meaningful tasks, stakeholder management and sparring across levels. The job tasks are wide-ranging, and you will, among other things, work with:

• Develop and execute employer branding activities that strengthen the story of the Navy as an attractive workplace – both internally and externally.
• Create coherence between the Navy's attraction and engagement efforts and the Defence's overall employer brand strategy and ensure synergy across.
• Identify and engage role models and ambassadors for campaigns and efforts with a view to internal and external audiences.
• Execute marketing campaigns that support tactical recruitment to the Navy's educations, so we fill the units with suitable candidates.
• Project manage and/or contribute to larger and smaller marketing efforts and employer branding initiatives, where you have overview and can drive the projects safely to completion in collaboration with colleagues in both Karup and Ballerup
• Launch or further develop marketing campaigns and projects across the Defence Ministry's group

Although you will have the Navy as your primary area of responsibility, you can also expect to contribute and take ownership in tasks and projects across the marketing department. The everyday life in this role is changeable. One hour you might be working on a project where the Navy is the focal point and the next a cross-cutting project to attract more skilled trades to the Defence.

There will be travel days across the country including to Ballerup, but also to Frederikshavn, Korsør, Kongsøre and Copenhagen, where the Navy is based, and, if the task requires it, sea service with the Navy ships. At the same time there will be the possibility of remote work when tasks allow.

About you

We imagine that you

• Have a relevant communications education and professional experience at the intersection, particularly in employer branding, communication and marketing.
• Thrive in the tension between strategy and practical execution, where stakeholder management and project management are alpha and omega.
• Have experience in incorporating journalistic competencies in a branding and marketing context.
• Have strong communication and collaboration skills and can navigate a complex organization with many stakeholders.
• Are proactive, idea-driven and motivated by delivering results.
• Can work independently and thrive as the daily professional support and sparring partner for the Navy Command and subordinate authorities.
• Like to get things done – even when it requires you to get your hands dirty.

It is advantageous, but not required, that you have knowledge of the Defence – perhaps you have completed your conscription.

Employment terms

The appointment is made in accordance with the currently applicable collective agreement for journalists in the state concluded between the Ministry of Finance and the Danish Union of Journalists.

Depending on your qualifications, there is a possibility for negotiating additional allowances. There is an employer-funded pension scheme tied to the position.

The workplace is in Karup.

As an employee under the Defence Ministry's area you are subject to certain special conditions. You must, among other things, be security cleared and maintain the security clearance throughout the employment.

You as an employee have a duty to perform service outside the country, including at units in international operations with a view to participation in conflict prevention, peacekeeping, peacemaking, humanitarian and other similar operations.

Contact and application

If you want to hear more about the position, you are welcome to contact the chief consultant Tina Verner Christensen at email [email protected] or on the phone 5162 3870.

If you have questions about salary and terms of employment you are welcome to contact the Personnel Command, HR consultant Madeleine Moltke Kæmsgaard at telephone 4031 1094.

The application deadline is 13 November 2026, and interviews are expected to be held in connection with this. The position is to be filled on 1 December 2026 or as soon as possible thereafter.

You apply for the position via the link, and we ask you to attach the application, CV and copies of educational certificates. Please note that attachments must be added in PDF format.

In the Defence Ministry's organization we believe that diversity optimizes task solving. Therefore we encourage all interested, regardless of background, to apply for the position.

About the Personnel Command

We recruit and retain competent employees for more than 40 educations and 25,000 positions for Denmark's security, and we provide a very special effort for our veterans and their families. Our world revolves around the operative core task, and we support everyone from the conscript to the Minister of Defence.

We have a strong cross-disciplinary HR environment with focus on development. When the operative reality changes, we do the same. It requires more than ordinary HR.

We have our headquarters in Ballerup with decentralized partner elements, teams and recruitment centers around the country