eCommerce & Online Marketing intern at Well.dk

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Are you passionate about e-commerce? And would you like to work with Online Marketing, AI and automation – and at the same time see the results of your work? Then you should read on!

As eCommerce & Online Marketing-intern at Well.dk you will become part of our ambitious Sales team, which works with all aspects of Online Marketing and eCommerce – from SEO and content to data, AI and automation.

You will become part of a young and dynamic work environment, where there is room for ideas, curiosity and plenty of responsibility. You will work closely with skilled colleagues in eCommerce and get the opportunity to try your hand at both the classic marketing disciplines and the new possibilities that AI and automation provide us.

Well.dk is part of Firtal, where our main task is to develop, innovate and run our webshops. We operate a total of 4 webshops within health food and beauty products for men and women.

Well.dk is our beauty and health universe, where we trade all the well-known brands within, among others, skincare, hair care, dietary supplements and other healthy products for a nicer everyday life.

Our vision is to give customers the best shopping experience from A to Z – and you will be part of ensuring that across our platforms. At the same time you get the opportunity to help find smarter ways to solve our tasks through AI, automation and new digital tools.

You will, among other things, be involved in

• E-Mail Marketing: Planning and execution of our email marketing strategy – including optimization of email flows in Klaviyo
• Content Marketing: Optimise and develop content across platforms
• SEO: Plan, execute and evaluate initiatives that increase our organic presence on Google
• Data analysis: Analyze, among others, product-, brand- and channel performance with a view to identifying optimization opportunities
• AI & automation: Experiment with AI and no-code tools to find smarter ways to solve our tasks. You will get the opportunity to use AI for content, analysis, research and idea development as well as help automate manual processes and build simple workflows that make everyday life easier and more efficient
• Own-brand marketing: Get practical experience working with our own brands, including launches, brand building and executing marketing initiatives
• Diverse projects: Contribute to various projects in the team and solve ad hoc tasks

We expect that

• You have a digital mindset and are passionate about eCommerce
• You are curious about Online Marketing and want to develop yourself
• You can work independently and in a structured way
• You are ready for new challenges and not afraid to take on responsibility
• You are curious about AI and want to experiment with new tools – including those you haven’t tried before
• You are a team player and contribute with positive energy
• You are a student on a relevant education such as Marketing Economist, Multimedia Designer, E-Commerce and Digital Marketing, International Trade and Marketing, E-commerce or Digital Concept Development

How is the internship at Firtal?

As an intern at Firtal you go through our structured internship program, which in short combines e-commerce with business understanding and personal development.

Our goal with the program is to give you concrete skills in eCommerce based on the daily work in one of our Business Units. At the same time you get the opportunity to explore how AI and automation can be used to solve concrete problems and create value in a modern eCommerce business.

We give you insight into how to work with eCommerce, including a sharper business understanding, which should help you learn to view challenges and opportunities from the right angles. In addition you will gain insight into, among other things, budgeting, customer KPIs and the link between marketing, stock and purchasing – and how this process is optimized.

Join eCommerce Sessions

At Firtal we have all core competencies in-house, and during your internship we hold eCommerce Sessions where one of our experts gives a talk on a relevant topic.

These can include Facebook Ads, SEO, E-Mail Marketing or AI in practice .

Who are we?

Firtal is a growth-oriented 360-degree eCommerce business that operates a number of webshops – including Helsebixen.dk, Made4men.dk and Well.dk. Our primary business areas are within health products and beauty products for both men and women.

We consider ourselves one big family, existing since 2007. In 2018 we became part of the Matas group.

We are a bunch of fun and ambitious people, operating from a lovely office in Lystrup, near Aarhus. Our work environment is best described as lively and informal, and we take pride in being at least 1% better at what we do – every day!

The desire to set new standards, whether personal, social or professional, is the driving force in our organization. This means we have the courage to be different, strive to make each other better and are driven by giving our customers the best shopping experience – while having fun.

It is important to us that everyone contributes to a work culture where each employee thrives and develops. We work professionally together, while also participating in festive and fun activities that we organise collectively.

Additionally we offer

• Employee discounts on our own webshops
• Lunch arrangement
• Professional and social events in the form of inspiration talks, Friday bars, sports, work nights, summer party and Christmas lunch
• Free use of the fitness center

Practical information

Start date: Early January 2027

Application deadline: Ongoing

Employment: 37 hours/week excluding lunch

Workplace: Lystrup, near Aarhus

The internship is unpaid, but we offer among other things employee discounts on our own webshops, free lunch arrangement, eCommerce Sessions, professional and social events as well as free use of the fitness center.

For questions contact Business Unit Coordinator, Jeppe Mortensen, at: [email protected].

Sales Department

Locations 8200, Aarhus