Nordic Account Executive

Who is Understory?

Understory is a vertical-focused software platform built for experience businesses – from kayaking tours to cooking classes. Our operating system helps creators manage operations, grow bookings, accept payments, and run their business with clarity and less stress.

We move fast, iterate quickly, and expect everyone to bring proactive solutions every day. You'll learn faster here than almost anywhere else because the challenges are real and the pace is high. This isn't about clocking in and out – the right candidate will get a lot of trust and ownership, and it's all about building something that matters to creators around the world.

We recently raised a €12M Series A and are scaling fast. With customers in 10+ countries and a growing presence internationally, our focus is global, our ambition is high, and our team is fully committed to being the go-to platform for experience creators worldwide.

In keeping with this momentum, we are growing our team across Copenhagen and Barcelona and doubling down on our Nordic markets.

About the Role

As our Nordic Account Executive, you'll be responsible for driving revenue growth in our Nordic markets from our Copenhagen or Barcelona office. You'll own the sales process from qualified opportunity to signed customer, helping experience providers discover how Understory can support and grow their businesses.

You'll work closely with SDRs, Customer Success, and Marketing teams to create a seamless customer journey while providing valuable market insights that help shape our growth strategy in the Nordics.

What You'll Do

• Own the full back end of the sales cycle for Danish, Swedish or Norwegian experience providers.
• Conduct product demonstrations and consultative sales conversations.
• Convert qualified leads into paying customers through effective negotiation and closing.
• Collaborate with SDRs to ensure smooth transitions from prospecting to opportunity management.
• Maintain accurate pipeline data and forecasting in CRM systems.
• Share insights from the Nordic markets to support product and commercial strategy.
• Represent Understory at relevant events and networking opportunities.

What Success Looks Like

Months 1–3 - Onboarding & Pipeline: Complete onboarding, build pipeline ownership, and confidently manage sales conversations.

Months 4–6 - Closing: Consistently close new customers and establish a healthy sales pipeline.

Months 7–12 - Revenue: Achieve or exceed revenue targets while contributing to Understory's long-term growth in the Nordics.

What We're Looking For

• You need to be native in one of our Nordic markets: native level of Danish, Swedish or Norwegian, plus fluency in English (written and spoken).
• 2+ years of B2B sales experience, either as a top-performing SDR/BDR or as an Account Executive.
• Strong negotiation, presentation, and closing skills.
• A proactive and results-driven mindset with a passion for achieving goals.
• Passion for experiences, travel, and supporting entrepreneurs.
• Someone living in either Copenhagen or Barcelona to join one of our offices.

Nice to have

• Experience within SaaS, hospitality, tourism, or experience-booking industries.
• Existing network within the Danish, Swedish or Norwegian tourism or events sector.
• Familiarity with CRM tools such as HubSpot, Salesforce, or Pipedrive.
• Experience working in a startup or scale-up environment.
• Additional European language capabilities.

Why You'll Thrive at Understory

• Be part of a high-growth company redefining the experience economy worldwide.
• Join Understory at a pivotal moment in our Nordic markets: as part of our growing Nordic team, you will help shape our regional strategy, local team culture, and market footprint.
• Work from our Copenhagen or Barcelona office while helping shape our growth in the Nordics.
• Enjoy autonomy, flexibility, and ownership in a fast-moving environment.
• Collaborate with ambitious colleagues who are passionate about building meaningful products.
• Benefit from significant opportunities for professional development and career progression.

Start Date & Application

If you're a high-achieving closer who is ready to take ownership of revenue growth and leave your mark as an Account Executive in the Nordics, we want to hear from you! Apply below to join us.

We review applications on a rolling basis and will hire as soon as we find the right person.

Start date: We're always on the lookout for great candidates, so don't hesitate to apply.