Paid Media Specialist – Social & Search

Would you like to help drive Paid Media for an international DTC brand?

We love kitchenware! We love uncompromising quality and products that make everyday life in the kitchen easier. But most of all we love giving our customers the feeling of Cook With Confidence.

Onyx Cookware™ is a Danish DTC brand in premium kitchenware with customers across Europe. We sell directly to consumers through our own webshops in 14 countries, with a primary focus on Denmark, Germany, the Netherlands, Sweden and Norway.

We have no traditional retailer network. The webshop is the business. And therefore our digital marketing is a central part of how we create growth.

Paid Social is our clearly biggest focus area, but you should be comfortable with both disciplines and understand how they interact.

You get large independent responsibility, short decision paths, and the opportunity to influence how we optimize our marketing investments and create results.

About the role

As a Paid Media Specialist you will have full operational ownership of our paid advertising across Social and Search.

You work hands-on with the campaigns and are responsible for setup, execution, analysis and ongoing optimization of our efforts across markets.

You monitor performance closely and actively work with, among other things, ROAS, CAC, revenue, marketing spend, conversion and customer behavior.

But it's not just about optimizing campaigns and reporting on results.

You must understand what drives our performance, identify new opportunities and translate data and insights into concrete actions.

You will also become an important part of our commercial campaign execution, where you closely collaborate with other teams to ensure our paid channels are ready for launches, and that campaigns are continuously optimized based on results.

You work closely with our creative department on testing, evaluating and scaling of creatives and messages, where your performance insights help inform further development.

You report to our E-commerce Manager and work closely with the rest of our commercial organization.

Your responsibilities

· Own and drive daily performance on Paid Social and Paid Search across 14 markets, with a primary focus on Paid Social.

· Set up, execute and optimize campaigns in Meta Ads and Google Ads.

· Ensure our paid channels are ready for campaign launches, and that execution happens in close collaboration with the other commercial teams.

· Optimize our marketing investments with a focus on revenue, ROAS, CAC and profitability.

· Analyze performance across markets, campaigns and audiences and translate insights into concrete optimizations.

· Actively work with budget allocation and identify opportunities to improve the return on our marketing investments.

· Collaborate with our creative department on testing, evaluation and scaling of creatives and messages.

· Ensure ongoing reporting, follow-up and concrete recommendations to improve performance.

· Stay up to date with developments in Paid Social and Search and bring new opportunities and tools into play.

We imagine you

· Have solid practical experience with performance marketing from an e-commerce or DTC business.

· You are strong in Meta Ads and also have good experience with Google Ads. You are used to working directly in the platforms and know how to build, optimize and scale campaigns.

· You have a strong analytical and commercial understanding and can see the link between marketing investments, customer behavior, revenue and profitability.

· You work in a structured way with data, but you do not hide in dashboards. You can translate analyses into action and thrive on taking responsibility for your own results.

· You are curious, proactive and eager to continuously test new opportunities and challenge existing ways of working.

· You thrive working across teams and understand the value of close collaboration between performance, creative development and commercial execution.

· Experience with international e-commerce and advertising across multiple countries is a clear advantage – especially if you have worked with some of our primary markets.

· You are motivated by fast pace, short decision paths and the opportunity to take independent responsibility for your areas

What do you get with us?

You will play a central role in our commercial team with full operational ownership of your channels and real possibility to influence our performance and growth.

You join an international DTC business where Paid Media is one of our key sales drivers, and where your decisions have a direct impact on the business results.

We invest in our brand, our e-commerce platform and the way we work with performance marketing. You therefore get the opportunity to optimize our existing setup and help develop how we work with Paid Media going forward.

From our HQ in Sorø we work closely across e-commerce, marketing, content, product development and customer service. It provides short paths from idea to action and the opportunity to quickly test new initiatives.

We are a flexible workplace with the possibility of remote work, where freedom with responsibility goes hand in hand with a strong sense of community.

About Onyx Cookware™

Onyx Cookware™ is an international DTC company that, in seven years, has built a strong position with sales in 14 countries.

We are a dedicated team of around 40 employees based in Sorø. We have solid owners behind us and clear ambitions for the further development of Onyx Cookware™.

Does this sound like something for you?

Then we would love to hear from you!

Send us your CV and a short application telling us about your experience with Paid Social and Paid Search, and why you could see yourself at Onyx Cookware™.

We conduct interviews on an ongoing basis.