Sales Engineer – Automation | Funen & Southern Jutland

Location
Nordjylland
Working hours
Full-time
Posted
18 September 2026
Category
Technical sales representative

About the job

Do you enjoy technology and people, and does sales sound exciting?

At Beckhoff Automation we are not necessarily looking for the classic salesperson.

Maybe you have a background in automation, software, robot technology or electronics. Maybe you already have several years of technical experience and have discovered that it isn’t only the technology that interests you, but also the people, the needs, and the business around it.

We are looking for a technically curious profile with a desire to develop in a commercial direction and eventually take independent responsibility for customers on Funen and in parts of Southern Jutland.

Your workplace will be at our office in Kolding.

For us, sales isn’t about selling the most components. It’s about understanding the customer’s challenge, asking the right questions, and together finding the best solution.

You don’t need to be a salesperson today

Your background can vary. You could, for example, be an automation technologist, automation technician, marine engineer, or engineer within automation, robot technology, software, data, electronics or related technical areas.

The most important thing is that you have a technical understanding and a genuine interest in automation and software, combined with curiosity about people and business.

We expect that you

  • are curious, quick to learn, and motivated by new technology
  • want to engage in customer dialogue and build long-term relationships
  • listen, ask questions, and take an interest in the customer’s business
  • have autonomy and drive to develop yourself and your customers
  • see the exciting potential in combining technology, advisory work and sales

If you already have experience with technical sales or customer contact, that is an advantage, but certainly not a requirement. We are at least as interested in your potential and motivation.

From technical understanding to strong customer relationships

You gradually gain responsibility for developing and servicing both existing and new customers on Funen and in parts of Southern Jutland.

Your daily life will be varied. You will typically be out with customers 2-3 days a week and use the remaining time on preparation, quotes, solution proposals, follow-up and sparring with your technical colleagues, as well as deeper study of new products and solutions.

You will, among other things, cover

  • visiting and developing both new and existing customers
  • uncovering needs and translating them into relevant technical possibilities
  • advising on Beckhoff’s automation solutions
  • developing solution proposals together with our technical specialists
  • following the dialogue and the relationship from the initial idea to the finished solution

You don’t have to be able to solve everything yourself. We work as a Team, which means you are surrounded by competent colleagues. You have to be curious enough to understand the problem and know who to bring in so that we succeed together.

Therefore Beckhoff

At Beckhoff we believe that the best results are created in collaboration.

There is no internal competition for customers. The culture is based on high professionalism, knowledge sharing and cooperation, and when a customer needs a solution, we bring together the right competencies.

We work in a self-leading organization, where we have a common goal and not individual KPIs.

You therefore get freedom and independence in your own area without having to handle the responsibility alone.

Who is Beckhoff?

Beckhoff Automation is among the world’s leading companies in PC-based automation and develops innovative solutions in software, control technology, motion, vision, industrial communication and intelligent automation systems.

Apply for the position Beckhoff Automation

Beckhoff is a German, family-owned company with subsidiaries in 41 countries and representations in 75 countries. Beckhoff has experienced strong growth every year since its establishment in 1980, with a global turnover in 2024 of 1.17 billion euros.

The company’s philosophy is to develop new, innovative automation technology for use in application solutions worldwide. The company differentiates itself in the market by being at the forefront on the technology side. Beckhoff in Denmark has also experienced innovation- and customer-driven growth, and today there are 31 employees spread across three offices in Kolding, Hobro and Køge.

The company has a competent, strong and personable culture, as the Danish managing director Michael Nielsen expresses it:

”We have a special pioneering spirit in the company because we are first-movers with new intelligent products and software on the market. We motivate each other to continually become better, and we make each other look good. It creates the groundwork for you as an employee to become really skilled here. It is usually complex problems we face. With us, it is alpha and omega to be a team player, take ownership and contribute your expertise.”

READ MORE

Application

If you find this job interesting, please send your CV and optionally a cover letter. The job advertisement is re-advertised automatically on Jobindex every 4 weeks. This does not mean the position is re-posted, but simply that the process has not yet been completed.

Apply for the position Geography

Kolding

Application deadline

As soon as possible

Would you like to know more about the position?

Senior Consultant Anja Drest Nielsen

30672014

[email protected]

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Sales Engineer – Automation | Funen & Southern Jutland

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