Sales Performance Coach

Can you turn skilled service colleagues into strong salespeople?

At FOREX Denmark we are now looking for an experienced and results-oriented Sales Performance Coach who will play a central role in developing our employees and lifting the sales culture at FOREX Denmark.

We are not looking for a classic instructor. We are looking for a person who themselves masters sales and who has proven experience in coaching, motivating, and developing others to perform.

You will observe customer dialogues and be able to precisely identify where sales can be improved, and translate your observations into concrete individual training, follow-up and changed sales behavior.

Your mission

Your main task will be to raise the quality of customer dialogue and the sales culture in FOREX Denmark.

You shall develop the employees so that good service goes hand in hand with a natural, proactive and targeted sales dialogue.

Our ambition is that the customer not only experiences good service and has their immediate need solved. The customer should meet an employee who with confidence, professional competence and self-assurance can uncover needs, advise, recommend relevant products and create additional value for the customer.

Our employees also work in a regulated environment where the customer dialogue may include questions about applicable rules, requirements and procedures. You must therefore also train the employees to handle these conversations professionally, factually and in a trusted manner without losing the good customer experience or sales opportunity.

The role is hands-on

This is primarily a practical role out among the employees.

As a rule, at least 80 % of your working time should be spent with employees in the stores on observation, individual coaching, sales training, role plays and practical exercises.

Administration should be limited to what is necessary. Your main workplace is where the customer dialogue and sales take place.

Once a week you deliver a short written status update to the Country Manager with

• Week's effort: Which stores, employees and training areas have you worked with?
• Status per employee: One short line per employee about their main challenge, focus area and desired behavioral change.
• Follow-up: What needs to be followed up on, and how will you measure whether development is taking place?
• Next week: Which employees and areas are prioritized, and what is the goal?

The reporting should support the work, not become the work. Your time should first and foremost be used on developing the employees.

Your responsibility

You will be responsible for developing our approx. 50 store employees in Denmark. You will among other things:

• coach the employees individually in concrete sales situations
• observe customer dialogues and translate the observations into targeted individual coaching
• train needs assessment, active selling, upselling and advice
• develop the employees' ability to move from checkout processing to real sales dialogue
• conduct sales training, role plays and practical exercises in the stores
• strengthen employees' communication so they come across as confident, clear and professional, even in difficult customer situations
• identify each employee's development needs and tailor coaching accordingly
• create engagement around individual goals and the company's overall sales results
• monitor development through individual sales results and observable sales behavior
• ensure continuous follow-up so that training leads to real change in behavior and results
• help create and anchor a strong and sustained sales culture across the Danish organization.

You will be measured on impact, not activity

For us, the role is not about how many courses or training sessions you complete.

What matters is what happens afterwards.

We should be able to see development in

• employees' sales behavior
• the quality of the customer dialogue
• individual sales results
• employees' ability to work purposefully with sales
• the overall sales culture
• the company's sales results.

In short: the training must be felt in behavior and seen in results.

Who are you?

We set high requirements for your experience. We expect that you

• are a very experienced salesperson with proven results
• have at least 5 years of experience with responsibility for coaching and developing salespeople
• can document concrete and preferably measurable results from previous roles
• have solid practical experience with individual sales coaching and performance development
• can develop both strong salespeople and employees who do not yet see themselves as salespeople
• can build trust without being conflict-averse
• can combine motivation and recognition with clear performance expectations
• communicates simply and precisely and can adapt your coaching to people with different backgrounds and language prerequisites
• manages to motivate, coach and develop salespeople across generations and levels of experience

What do we offer?

You get a lot of freedom and personal responsibility to plan your day yourself. Your work mainly takes place in our 12 stores, where you are close to the employees, the customer dialogue and the sales. The majority of stores are located in Copenhagen and the surrounding area, while we also have stores in Aalborg, Aarhus, Kolding and Odense. You must therefore be prepared for daily travel between stores and occasional travel to our stores in the rest of the country.

At the same time you will become part of our Danish head office, where you in close dialogue with the Country Manager, Vice Country Manager, store support and HR will continuously assess and prioritize where your effort creates the greatest effect, so that we together develop the business, the employees and the sales culture in the desired direction.

The position has a results-oriented salary model. The role consists of a fixed base salary combined with a performance-based bonus, paid semi-annually when the company reaches the set targets.

Your application

A CV alone is not enough.

We would like to understand what you have concretely done, how you work, and what results you have created. Along with your CV we therefore want a description of the following:

• What have you done? What responsibility have you previously had for sales, coaching and development of salespeople?
• How did you do it? How did you observe, train, motivate and follow up with the salespeople?
• What results did you create? Provide concrete examples and preferably measurable results.
• How would you approach the role? Briefly describe how you would work with an employee who provides excellent service but struggles to translate the customer dialogue into sales.

We are looking for documented experience, concrete results and the ability to develop people, not just the right words on a CV. The description you submit will be the starting point in the job interview.

Applications are only accepted via the recruitment portal – we therefore do not accept applications by email. Selection is ongoing, and the position may be filled before the application deadline.

FOREX has since 1965 been the Nordic region's leading company in travel currency. We have more than 85 stores, a corresponding number of currency exchange machines and also offer online ordering and purchase of currency. In our stores you can also send and receive money with Western Union.

www.forexvaluta.dk