Brand & Marketing Specialist for Decades & Minikup

Full-time · Start as soon as possible · Salary according to qualifications

Do you want to drive growth for two ambitious retail brands? We are seeking an experienced, proactive and commercially minded Brand & Marketing Specialist who will take overall responsibility for marketing and branding across Decades and MiniKup. You will both set the direction and implement the ideas yourself. The role does not include people management from the start.

About the companies

Decades

Decades is an established vintage- and second-hand chain with three stores in Copenhagen. We offer a wide range of carefully selected vintage and second-hand clothing with a focus on quality, style and sustainable consumption. We have strong ambitions to develop the brand and strengthen our position in the market.

MiniKup

MiniKup is a new and ambitious reuse concept that makes it easy, quick and manageable to buy used children’s clothing. We offer quality clothing in sizes 50–116 from well-known brands, organized by size and category – always at fixed, low prices. With a scalable concept and large growth ambitions, we are working to make MiniKup a strong name in kids’ second-hand fashion.

Your main tasks

• Develop and execute marketing and branding strategies for both brands with a focus on increasing awareness, footfall and revenue.
• Translate commercial goals into concrete campaigns, activities and measurable results.
• Take daily responsibility for social media – from ideas and content calendar to publishing and community management.
• Plan, film, photograph and independently edit content especially for Instagram, Facebook and TikTok. You are responsible for the entire process from idea to finished, published content.
• Develop campaigns, seasonal activities and marketing around new initiatives and store openings.
• Ensure a coherent visual identity, tone of voice and strong brand storytelling for each concept.
• Monitor results, analyze relevant key metrics and continuously optimize activities with regard to their business impact.
• Coordinate with the stores and any external partners so ideas become concrete activities.

We envision you

• Have several years of relevant experience in marketing, branding and social media – preferably from retail, fashion or lifestyle.
• Have a strong commercial understanding and can show how your marketing work contributed to concrete results.
• Are proactive, creative and hands-on – motivated by creating growth, not only visibility.
• Are both strategic and hands-on: You can develop a plan and implement it yourself.
• Have solid experience with content production, video filming, independent editing and storytelling.
• Work in a structured manner, take ownership and thrive on having overall marketing responsibility without a large team around you.
• Can adapt communication and creative expression to two different brands and audiences.
• If you have experience branding a startup – a big advantage, but not a requirement.
• If you have a flair for graphic design or experience with Canva Pro, Adobe Illustrator or similar, that’s a plus – not a requirement.

Workplace and daily life

The position is full-time. We expect, as a general rule, about three office days and two days of content production per week, depending on tasks and campaigns. Your workplace is initially on Nørrebrogade in Copenhagen. From the start of 2027, the plan is for your office to be at our new head office in Skovlunde. Content is produced also in stores.

We are an agile and dynamic team with a flat hierarchy, high pace and close collaboration. The most important thing for us is that you have drive, energy, and a strong motivation to create growth in both companies. You take ownership, seize opportunities and want to shape your own development. In time, the role can develop to also include people management.

Application

We wish for you to start as soon as possible, and salary is agreed according to qualifications. Send your CV and a motivated application as PDF documents to [email protected] .

Additionally attach 2–3 concrete examples of previous marketing work, preferably with documented results and a short description of your own role in the projects.

We conduct interviews on an ongoing basis and there is no fixed application deadline