Content- & Communications Strategist

We are looking for a sharp communicator with strategic overview. You will help our larger clients communicate professionally and coherently on LinkedIn, across social media and on their websites. It is a completely new role in our marketing team. You will work side by side with our SoMe & Content Creator and closely with our Head of Marketing.

About the job

Our SoMe team creates daily creative content for TikTok, Instagram and Facebook, and it works. But many of our clients, especially larger companies and B2B, need more than that. They need a strategy that aligns with the business, a language that fits the leadership and decision-makers, and a through-line from the LinkedIn post to the website.

It is your area. You familiarize yourself with the client's business, target audiences and goals and turn it into communication that builds credibility and results. You become the client's sparring partner on communication and the one who sets the direction for the content we create together.

We place high value on development, both yours as an employee and Webtos as a company and team. Therefore you get plenty of opportunity to expand your skills and have paid participation in courses and events.

Weekly hours

37 hours, but there is potential for part-time for the right candidate.

Dine arbejdsopgaver vil inkludere

• Development of communications and SoMe strategies for the clients: target audiences, messages, tone of voice and channel selection
• Content plans across LinkedIn, Facebook, Instagram, newsletters and website, so it all hangs together
• Content with substance: LinkedIn posts for companies, articles, cases and customer stories
• Visibility for directors and key employees on LinkedIn through ghostwriting, sparring and employee ambassador programs
• Web copy in collaboration with our SEO and web team, so the messages on SoMe and the website speak the same language
• Client meetings and possibly workshops
• Direction and sparring with our SoMe & Content Creator and collaboration with our paid ads specialists on messages and campaigns
• Follow-up on data and reporting: what works, and what should we adjust?

What a week might look like

You may start the week with a strategy meeting at a manufacturing company that wants to strengthen its brand toward new partners. On Tuesday you write three LinkedIn posts in the director's name and send them for approval. In the middle of the week you review a client's website with our SEO specialist to ensure the messages hang together. On Friday you lay out next month's content plan with the SoMe team. You should be able to think strategically, but a large portion of the time will be spent writing, because the strategy also has to become something tangible.

We imagine that you

• Write very well: precise, credible and in a friendly tone, and can switch between a company voice and a director's
• Have business understanding and can put yourself in a client's industry and target audience, even when it is technical or complex
• Think in holistic terms and see how SoMe, website, newsletter and advertising fit together
• Are comfortable facing a client, asking good questions and challenging when it yields better results
• Are structured and can keep track of multiple clients and deadlines at the same time
• Use AI tools sensibly for research and idea development without compromising quality and tone

You preferably have a background in communication, journalism, marketing or similar. Experience and drive weigh more than a degree. We want to hire the right person, or the candidate we believe can become the right one if we invest the time in it together.

It’s a plus if you have knowledge of WordPress, basic SEO, LinkedIn or Meta advertising, or graphic tools.

We offer

• An exciting job with a lot of responsibility from day one and the opportunity to help shape a new role
• A wide range of clients and industries
• Skilled colleagues in SoMe, SEO, paid ads, photography and video, web design and development, all under one roof
• Paid participation in courses and events
• A dynamic and social work environment with a relaxed, but professional approach to work
• Flexible hours and the possibility of remote work as needed
• Social events such as Friday bar, cake scheme, summer house trips, bowling trips and Christmas lunches
• Lunch arrangement
• Competitive salary according to qualifications, pension and health insurance

About us

Webto is a full-house digital bureau in Slagelse with 14 digital experts and over 12 years in the industry. We build websites, webshops, SEO, advertising, SoMe, photo and video for everything from local businesses to larger national brands. Marketing and development sit together on a daily basis, and that is precisely why we can create a through-line from idea to result.

We value a supportive sense of community and a culture where there is room for both professionalism and humor. Well-being is a core focus for us. Of course, work must be done efficiently and thoroughly for our clients, but the best results come from happy employees.

Application

Can you see yourself as our new Content- & Communications Strategist? Then send your application and CV to [email protected] . If possible, please attach 2–3 examples of content you have written, e.g. LinkedIn posts, articles, website copy or a strategy. If you have questions about the role, you are welcome to contact our Head of Marketing, Magnus Knudsgaard, at tel. 30 73 70 82 .

We hold interviews on an ongoing basis and hire as soon as we find the right candidate