Key Account Manager – Wholesale & Distribution

Copenhagen, Denmark

Do you have a passion for building strong customer relationships, driving commercial growth and developing successful distribution strategies?

At Red Bull we are looking for an ambitious and commercially strong Key Account Manager to develop and lead our collaboration with wholesalers and distribution partners in Denmark. The role will be central to ensuring our route-to-market strategy and creating growth across both Off Premise and On Premise channels through strong customer agreements, effective partnerships and world-class execution.

This is a unique opportunity to become part of one of the world’s strongest brands and have direct influence on our commercial development.

RESPONSIBILITIES

Areas that match your strengths

All the responsibilities we will entrust you with

• DEVELOPMENT OF STRONG CUSTOMER AND DISTRIBUTION PARTNERSHIPS
• You will be responsible for building strong relationships across the customer’s organization – from procurement to regional managers, local store managers and store employees. You understand their daily lives and translate shared ambitions into concrete activities that drive upsell.
• You drive new initiatives and processes, gain support and actively contribute to the development of the company’s go-to-market strategy.
• DRIVE GROWTH AND BUSINESS DEVELOPMENT
• You identify new growth opportunities through market insights, customer analyses and commercial understanding. You translate opportunities into concrete strategies and action plans that strengthen our market position and ensure continued growth.
• You closely monitor customers' performance and ensure delivery on agreed KPIs within revenue, volume, distribution and profitability. You translate data and market insights into concrete initiatives and ensure effective implementation of campaigns and activities.
• ENSURE WORLD-CLASS EXECUTION
• You are visible and present in the market. Through regular visits to stores, meetings with regional managers and joint customer visits with the distributor’s salespeople you ensure that our agreements are translated into increased distribution, visibility and sales. You follow up, solve challenges and create engagement among the people who need to make the activities succeed.
• Typical tasks
• Visit wholesalers’ stores and cash & carry departments regularly.
• Engage regional managers and local teams in campaigns, assortment and growth opportunities.
• Follow up on availability, visibility and campaign execution.
• Use market insights to improve customers’ commercial plans.
• Conduct joint customer visits with distributors’ salespeople.
• STAKEHOLDER MANAGEMENT
• As a visible ambassador for Red Bull you participate in trade shows, customer events and industry events. The role involves regular customer visits across Denmark, and travel activity is therefore a natural part of daily life.
• You function as the link between internal and external stakeholders and ensure strong coordination and communication across the organization. You regularly prepare analyses, sales reporting and business reviews for both management and partners.
• WHAT DO WE OFFER YOU?

Red Bull is more than an energy drink. With us there are no limits to how big you can think. We dare to challenge boundaries every day, and we have the mindset that Red Bull athletes worldwide use to become the best at what they do! And we have fun while we work. We are deeply professional, but we don’t take ourselves too seriously, and we get along well and have fun together. We are more than colleagues, even though we work hard! Red Bull gives you the opportunity to spread your wings and grow to your maximum potential.

Things move fast at Red Bull. We are one of the fastest-growing FMCG companies globally and locally. Our goal here in DK is to accelerate this growth further in the coming years – and we need you on the team!

• You will be part of Denmark’s best workplace and an amazing, energetic environment with a young, talented and ambitious team where no day is the same.
• The role includes a market-based salary, bonus, car and other great benefits such as health insurance and pension – plus as many Red Bull events and fantastic social activities as you want!

EXPERIENCE

Your knowledge and expertise

that matters most for this role

• The role requires a combination of commercial understanding, innovative mindset and the ability to translate action plans into execution with customers.
• Have a minimum of 2 years’ experience as Key Account Manager, Area Sales Manager or equivalent commercial role within the FMCG industry with independent customer responsibility.
• Background in B2B sales via distributors, wholesalers and indirect sales.
• You are able to build strong relationships and are motivated by delivering measurable results.
• Possess solid commercial understanding and have experience with sales channels beyond the grocery and convenience segment.
• Think strategically and analytically and can translate insights into business opportunities.
• You are motivated by both commercial planning and proactive outreach to customers.
• Familiarity with Power BI and CRM systems as well as experience with Excel and PowerPoint.
• Have a relevant higher education degree in sales, business, economics or similar.
• EDUCATION: Relevant higher education in marketing, economics or similar.
• LANGUAGES: Fluent in Danish and English – both spoken and written.
• Travel 30-40%