Sponsorship Activation Coordinator for OB

Location
5200 Odense V
Working hours
Full-time
Posted
6 October 2026
Application deadline
1 December 2026
Category
Projektkoordinator

About the job

Be part of creating strong partnerships and stories The Funen community is growing, and OB is in substantial commercial development. Therefore we are looking for a new colleague for the team that every day works to create value for the club's sponsors and partners.

In recent years, we have seen strong growth in the commercial area with new partnerships, a growing business network and increasing interest from both local and national companies. At the same time, we have adopted an ambitious strategy towards 2030, where the goal is clear: OB must take the next step as a club, both on and off the pitch.

The development means that we now want to strengthen our commercial organization with a Sponsorship Activation Coordinator, who will help ensure high quality in planning, coordination, the creative process and execution of the activities that create value for our partners.

About the role

In the role you will be an important part of the commercial department and a creative sparring partner in the work of activating and telling the story of our partnerships. Your efforts should help ensure that the collaboration with our partners feels valuable, that activities are executed professionally, and that our partners experience high quality and presence in meetings with OB.

You will also be part of the work around our business network, where relationships, good stories and sharp communication help drive continued development.

We imagine that you have experience from a similar role — preferably from an agency, marketing, brand activation or other commercial environments where you have worked closely with clients or partners. You are good at spotting how brand values are best put into play, and you thrive in a high tempo environment with varying workdays and a daily life that rarely looks the same.

If you enjoy translating good ideas into action, creating relationships and finding creative solutions in an organization where things rarely follow a fixed plan, then you may be the person we are looking for.

Purpose of the role

Sponsorship Activation Coordinator shall in close collaboration with the Sales & Partnership Manager support and coordinate activation of OB's partners. The role shall ensure that agreed sponsor activities are planned, implemented and followed up with high quality and timely execution.

In addition, the role actively contributes to OB's B2B branding and marketing and to the visibility of partner activities through among other things corporate LinkedIn, partner cases and other relevant communications efforts.

The role is primarily coordinating and executing with focus on supporting partner work and ensuring progress in the agreed activities. The overall strategic and commercial responsibility lies with the Partnership Sales Manager.

Your primary areas of work: Partner activation and Relationships

  • Attend meetings with partners together with the Sales & Partnership Manager.
  • Contribute with creative ideas and activation proposals that match the partner's and OB's shared story.
  • Ensure follow-up on agreements and ensure activities are executed professionally.
  • Prepare and maintain activation and content plans for partners.

Branding, content and B2B communication

  • Contribute to OB's B2B branding and marketing as part of the club's strategic development.
  • Structure the day-to-day operation of OB's corporate LinkedIn page.
  • Spar with posts, partner cases and other content that tell the good stories about the partnerships.
  • Keep an eye on relevant business inquiries and contribute to lead flow.

Coordination of activities and deliverables

  • Coordinate activities across partners, OB Media and other internal functions.
  • Prepare briefs and follow up on materials, approvals and timelines.

Data, analysis and reporting

  • Coordinate the annual Fan Survey with a focus on partner insights.
  • Maintain and quality assure data in Above Sports.
  • Prepare reporting materials and status material for the partner dialogue.

We imagine that you

  • Are outgoing, easily able to build relationships and speak naturally with many different types of people.
  • Are proactive and good at finding creative solutions to partners' needs and the challenges that arise along the way.
  • Understand the partners' organization, business and needs — and have an eye for how brand values are best played together.
  • Have experience from a similar role, preferably from agency, marketing, brand activation, sponsor activation or partnerships.
  • Are credible, approachable and service-minded in meetings with partners and colleagues.
  • Have good collaboration skills and can solve your tasks independently, while contributing to the daily deliverables.
  • Have understanding of digital communication and social media.
  • Thrive in a high tempo environment, varying workdays and periods with tight deadlines — a daily life that rarely follows a fixed plan.

Application

Send your application and CV via the link below. We review applications continuously and invite to interviews on an ongoing basis. We will close the job posting as soon as we have the right match.

Start date

As soon as possible.

Contact person

If you have questions before applying, you are welcome to contact, Sales Manager, Claus Madsen, at mobile: 24823225.

Does the job sound like a fit? Create a free profile and we will help you with the application.

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Sponsorship Activation Coordinator for OB

Odense Sport & Event A/S · 5200 Odense V