Strategic political communications advisor - positioning and identity

Agriculture is a central actor in some of today’s most important societal debates. Yet there are many who only know part of the reality that farmers work in. It is our task to tell the rest. Therefore we are looking for a strategic political communications advisor, who will help develop the identities, positions and stories that will strengthen the understanding of the farmer, plant production and the production-related and environmental realities modern agriculture operates in.

It is not about producing more communication.

It is about knowing, who we want to be, what we stand for, who we should be relevant for – and how we become recognizable.

Agriculture meets the Danes in many places: in political debate, in public, on social media, in local communities and out in the plough furrow. We must be able to communicate to different target groups and at the same time ensure that our identities, positions and stories arise from the same strategic direction.

We also want to be clear in dialogue with our partners and show how agriculture can contribute with answers and solutions to society’s challenges.

Your core task You will have significant responsibility for developing and translating our strategic positioning. You shall especially:

• develop identities, positions and stories for the farmer, the production and the reality we are part of
• define how we communicate to target groups – especially the silent majority who do not actively participate in political debate
• develop the strategic direction for our communication and positioning and translate it into concrete concepts, channels, social media and projects.

You must be able to ask the basic questions: What positions do we need? Who should they be relevant for? Which identities and stories should carry them? And where should they live?

You must be able to think analytically and strategically – and then help to make it concrete.

The position is located in the political department, and you report to the political director. You will work closely with colleagues in Communication and our professional departments. Politics and Communication & Marketing are both based in Vojens , and the daily interplay between expertise, politics and communication will be an important part of your work.

And yes – we also do other things .

As part of the political department you will occasionally contribute to the dialogue with municipalities, authorities, downstream industries and sector colleagues or e.g. meetings and consultation responses. This is part of the everyday life around the position – but your main task is strategic communication and positioning.

Who are you? You have an academic background in communication, strategy, social sciences or a similar professional and analytical field .

You can work methodically and strategically with communication, identity, positioning and branding – and you can translate your reflections into something that works outside the meeting room.

It is not a requirement that you know agriculture inside out from day one. But agricultural expertise, experience from the industry or other understanding of the realities of agriculture would be a clear advantage.

The crucial thing is that you can both think and do.

For the strategy should not end in a document.

It must go out and live.

Application and contact Send your application and CV no later than 6 November 2026 via the link.

If you have questions about the position, you can contact the political director Nikolaj Schulz at 2029 4833 or [email protected] .